It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the corporate world to building her own thriving small business. We will discuss her transition and how everything in her past plays a key role in her success in the entrepreneurial space. 

Connect with Glenda Lee

LinkedIn - https://www.linkedin.com/in/glendaleecromwell/

Instagram - http://Instagram.com/TBTHospitalityGroup 

Facebook - https://www.facebook.com/TBTHospitality 

Chapters

00:00:00 Introduction

00:02:43 Connect with Us - Your Business in Digital

00:03:42 Recap - Strategies for Success: Preparing Your Small Business for Summer

00:09:52 Hot Topic - The Kendrick vs. Drake Rap Battle: Lessons in the Power of Timing, Community, and Viral Marketing

00:22:21 Go Beyond the Likes - Corporate Career to Small Business Success with Special Guest Glenda Lee

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions

As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and financial planning, your small to medium business can position itself to thrive during these months. 7 Points from Today's Show on Preparing Your Small Business for SummerMarketing:1. Target summer searches: Optimize website and ads for summer needs.2. Refresh content & capture leads: Address summer challenges with free resources.3. Segment emails & automate lead capture: Tailor messages & offer valuable downloads.Sales:4. Target seasonal clients: Highlight pre-Q4 project benefits.5. Shorten sales cycle: Focus on quick wins & clear value.Finance:6. Forecast cash flow: Anticipate slower payments and adjust.7. Optimize pricing: Consider summer discounts or flexible options.

This special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium business.

An integrated sales funnel helps bring different departments together for business growth and is a key part of your business plan. In the last episodes, we discussed the different stages of the integrated sales funnel, brand awareness, interest, decision, and customer conversion. Although all these stages are imperative, the sales funnel isn't just about getting new customers, it's also about nurturing long-term customer relationships.

The digital space is constantly changing, and it's important for your small to medium business to stay up-to-date with the latest trends and innovations. This includes changes in advertising platforms, new technologies, and even the implementation of AI. By staying informed, you can adjust your digital strategy to take advantage of new opportunities and stay ahead of the competition.

In today’s show, we discussed how these updates can give your small to medium business the edge it needs to succeed.

Chapters

00:00:00 Introduction

00:02:10 Connect with Us - Your Business in Digital

00:03:36 Recap - Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel

00:11:47 Hot Topic - Meta Brings Advanced AI Chatbot to All of its Apps

00:20:15 Go Beyond the Likes - Platform Takeover: Trends and Best Practices

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions

The conversion stage of your sales funnel is where potential customers make their decision, where they take action. Whether it's making a purchase, signing up for a newsletter, or requesting a quote. Calls to action (CTAs), well-designed landing pages, and a well-crafted user experience are all critical components for a successful conversion. For a smooth flow, consistent communication across marketing, finance, and operations teams throughout this stage of the funnel is vital.

Leveraging video content in your small to medium business can help you increase engagement, build trust, and improve SEO. In this episode, Emmy award-winning TV producer and entrepreneur, Angela Willoughby will share insights on how to be consistent with your videos and feel confident on camera.

3 Key takeaways from this episode on Content Consistency and Building Confidence On-Camera

1. Subtle Selling with Video: Angela discusses using video to sell products without directly talking about them. She achieves this by showing herself taking her product consistently and letting the audience know its benefits.

2. It’s important to know who your target audience is. Create content that speaks directly to their pain points and interests.

3. Content Consisteny is important. Angela highlights that it's better to post a little content frequently than a lot sporadically. She also advises to focus on providing valuable content rather than chasing likes and follows.

Connect with Angela Willoughby

LinkedIn - https://www.linkedin.com/in/angela-willoughby0225/

Instagram - https://www.instagram.com/awilloughby_/

Facebook - https://www.facebook.com/angelawilloughby123/

Connect with Deborah Mitchell 

YouTube - https://www.youtube.com/user/DeborahJayMitchell

LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/

Instagram - https://www.instagram.com/deborahmitchellmediaassociates/

Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates

Twitter - https://twitter.com/_DMMA

Chapters

00:00:00 Introduction

00:01:53 Connect with Us - Your Business in Digital

00:02:58 Recap - Closing the Deal: Strategies for Success in the Decision Stage

00:08:24 Hot Topic - Trust in the Digital Era: Tripadvisor blocks 2 million fake reviews

00:19:30 Go Beyond the Likes - Content Consistency a

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions

The sales funnel is designed to move customers from stage to stage, ultimately ending up at the decision stage. After they’ve considered their purchase, looked at reviews, and conducted research, customers are ready to make a purchasing decision. However, the sales funnel doesn't end here. 

Today we discussed another part of the integrated sales funnel series where we’ll discuss strategies for a seamless conversion process and post-purchase follow-up to help your small to medium business build lasting customer relationships.

Chapters

00:00:00 Introduction

00:02:48 Connect with Us - Your Business in Digital

00:03:48 Recap - Crafting Compelling Emails: Strategies for Small Business

00:10:00 50 Days to 50 Campaign Recap

00:27:48 Go Beyond the Likes - Closing the Deal: Strategies for Success in the Decision Stage

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions

Email marketing is a powerful marketing channel that directly connects your small to medium business with potential and existing customers. It is a direct line to promote your products, share special offers, and keep your audience engaged. 

Email marketing also integrates seamlessly with marketing automation, allowing you to send targeted messages to the right audience at the right time.

Questions from Today’s Show on Email Marketing

Is email marketing still effective for small businesses in today's digital world?

How can I build a targeted email list for my small business without being spammy?

I don't have a lot of time or design experience. Are there easy ways to create professional-looking emails for my small business?

What's the best way to write compelling email content that actually gets my subscribers to open and read my emails?

How often should I be sending emails to my subscribers? I don't want to overwhelm them, but I also want to stay top-of-mind.

What are some good strategies for segmenting my email list to send more personalized messages?

How can I track the performance of my email marketing campaigns and see if they're actually driving results?

Chapters

00:00:00 Introduction

00:01:37 Connect with Us - Your Business in Digital

00:02:54 Recap - Beyond Awareness: Driving Engagement in the Interest Stage

00:07:39 Hot Topic - Is Entertainment in Your Brand?

00:17:41 Go Beyond the Likes - Beyond Awareness: Driving Engagement in the Interest Stage

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions

In the interest stage, the goal is to get potential customers to learn more about the business and its offerings. This can be done through a variety of means, such as providing free resources, offering consultations, or giving away samples. It is important to track the KPIs (key performance indicators) of these activities to see what is most effective.

Here are some key takeaways from this mornings show:

~ The interest stage is a critical part of the sales funnel.

~ Your small to medium business needs to track the KPIs of their interest stage activities.

~ There are a variety of ways to nurture leads in the interest stage.

~ It is important to strike a balance between spending money on interest stage activities and generating revenue.

Chapters

00:00:00 Introduction

00:02:26 Connect with Us - Your Business in Digital

00:03:20 Recap - Analyzing Q1 Performance: Key Metrics and Insights for Small Businesses

00:11:08 Hot Topic - AI Content: Friend or Foe for Google Rankings?

00:21:21 Go Beyond the Likes - Beyond Awareness: Driving Engagement in the Interest Stage

Connect with Your Business in Digital - 

https://www.linkedin.com/company/monivan-digital-marketing-solutions