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Your Business In Digital
Your Business In Digital episodes
- Users are Savvy: How to Understand and Meet the Needs of the Modern CustomerModern consumers are savvy and have high expectations from the brands they engage with. They have access to more information and options than ever before, and they're not afraid to use them. To succeed in today's competitive landscape, it's crucial to understand the underlying customer behavior and cater to their needs effectively.In today's show, we explored the latest trends in customer behavior and how to meet the needs of their most common pain points.How has the rise of digital platforms influenced customer behavior?Why is customer behavior integral to strategic planning?How does customer behavior impact product development and innovation?How do customers interact with your product or service?What motivates customers to become repeat customers?What channels are customers using to engage with your business?What role does customer behavior play in reputation management?Chapters00:00:00 Introduction00:02:55 Recap - Streaming to Success: Small Business Insights with Deborah Mitchell00:06:22 Hot Topic - How Top Creator Khaby Lame Became TikTok’s Most Popular Influencer00:24:07 Go Beyond the Likes - Users are Savvy: How to Understand and Meet the Needs of the Modern Customer01:03:57 Connect with UsConnect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions1 hr 9 min
- Streaming to Success: Small Business Insights with Deborah Mitchell
Whether it's short-form videos for social media or long-form content for your website, video has become a primary tool for content marketing. Pre-recorded videos and live events are also an effective way for your brand to connect with your target audience.
Deborah Mitchell, owner of Deborah Mitchell Media & Associates joined us on Your Business In Digital today, to discuss some valuable tactics when using video content that can help your business build loyal customers and drive business growth.
Connect with Deborah Mitchell
YouTube - https://www.youtube.com/user/DeborahJayMitchell
LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/
Instagram - https://www.instagram.com/deborahmitchellmediaassociates/
Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates
Twitter - https://twitter.com/_DMMA
Chapters
00:00:00 Introduction
00:03:30 Recap - Content Distribution Best Practices for a Seamless Customer Journey
00:08:58 Hot Topic - ChatGPT can now See, Hear, and Speak
00:16:26 Go Beyond the Likes - Streaming to Success: Small Business Insights with Deborah Mitchell
00:55:40 Connect with Us
Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions
58 min - Content Distribution Best Practices for a Seamless Customer Journey
Content distribution can either fuel or derail a seamless customer journey. To ensure success, it's vital to put buyer needs and preferences at the center of your content strategy. Rather than pushing your sales model, trust in your customers and aim to provide them with timely, relevant, and carefully crafted content.
Today we discussed the synergy of customer journey mapping and content distribution.What is content distribution?What are the key elements of an effective content distribution strategy?How can I ensure my content reaches my target audience?What are some best practices to enhance the customer journey through content distribution?How can I measure the success of my content distribution strategy?What are some common hurdles faced in content distribution and how can I overcome them?How can I use social media platforms for effective content distribution?BonusHow can I leverage SEO in my content distribution strategy for a seamless customer journey?Chapters00:00:00 Introduction00:04:38 Recap - Empowering Resilience: Harnessing the Power of Digital Tools in Times of Adversity00:10:01 Hot Topic - What’s old can be made new: Mimi G: This is is not your Grandmother’s sewing.00:24:45 Go Beyond the Likes - Content Distribution Best Practices for a Seamless Customer Journey01:09:37 Connect with UsConnect with Your Business in Digital - / monivan-digital-marketing-solutions1 hr 12 min - Empowering Resilience: Harnessing the Power of Digital Tools in Times of Adversity
As we recognize Breast Cancer Awareness Month, we want to shed light on one of our very own, Jamila Bannister. As a Brand and Marketing strategist, who was recently diagnosed with cancer. Jamila has been an integral part of Monivan Digital's team, helping clients through her expertise in branding, digital marketing, and email marketing.
At the outset of our inaugural show, 'Top 7 at 7' (which has now evolved into 'Your Business in Digital'), she graced us with her presence as a guest speaker. Her familiarity with our platform runs deep, and today Jamila shares her journey and reveals how harnessing the power of her digital resources and products will allow her to adapt and thrive despite the odds.
Connect with Jamila Bannister
https://sleek.bio/jamilabannisterbreastcancersupport
LinkedIn - https://www.linkedin.com/in/jamila-bannister/?originalSubdomain=tt
Instagram - https://www.instagram.com/j.a.bannister/?hl=en
Facebook - https://www.facebook.com/jamila.bannister
Twitter - https://twitter.com/jamilabannister?lang=bn
Chapters
00:00:00 Introduction
00:02:27 Recap - Dominate the B2B Arena: Cutting-Edge Digital Marketing Strategies
00:05:57 Hot Topic - Beyonce World Tour - It’s Not Over… Until I Say It’s Over
00:15:45 Go Beyond the Likes - Empowering Resilience: Harnessing the Power of Digital Tools in Times of Adversity
01:04:07 Connect with Us
Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions
1 hr 6 min - Dominate the B2B Arena: Cutting-Edge Digital Marketing Strategies
B2B digital marketing strategies can be complex, as the buyer journey for SMBs involves many touchpoints. This journey can include research and evaluation by multiple stakeholders before a final purchase decision is made.
To navigate this journey successfully, it is crucial to create an impactful digital strategy that can attract and retain B2B clients throughout the sales cycle. Today we had an impactful discussion on custom digital marketing strategies for B2B success.
Chapters
00:00:00 Introduction
00:03:40 Hot Topic - Google Allows You to Block Your Website from A.I.
00:18:16 Go Beyond the Likes - Dominate the B2B Arena: Cutting-Edge Digital Marketing Strategies
00:59:51 Connect with Us
Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions
1 hr 2 min - The Digital Advantage: Leveraging Technology for Business Success with Dr. Shevon JosephTo gain a competitive edge, it is crucial to leverage the latest digital tools and technologies to optimize operations, reach new customers, and maximize efficiency. Dr. Shevon Joseph, a successful business owner and thought leader in the medical field, knows this all too well. In today's show, she shared her expertise on how to harness technology to drive business success in the medical industry.Connect with Dr. Joseph -Website - https://azaleahealthtt.com/Instagram https://www.instagram.com/azaleadoc/Facebook https://www.facebook.com/AzaleahealthttTwitter https://twitter.com/Azaleadoc1LinkedIn https://www.linkedin.com/company/azalea-health-services/Tiktok https://www.tiktok.com/@azaleadocYoutube https://www.youtube.com/@azaleahealthttPinterest https://www.pinterest.com/azaleahealthservices/Chapters00:00:00 Introduction00:03:18 Recap - Building a Strong Q4 Foundation: Lessons from Last Season00:05:35 Hot Topic - It’s a Barbie World00:18:05 Go Beyond the Likes - The Digital Advantage: Leveraging Technology for Business Success with Dr. Shevon Joseph01:03:50 Connect with UsConnect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions1 hr 6 min
- Building a Strong Q4 Foundation: Lessons from Last SeasonSeason 3 is finally here, bringing a wealth of valuable insights and strategies to help you achieve Q4 success. Building on the success of previous seasons, we're excited to unveil the top 5 topics from Season 2. Our first episode looks back at strategies that can help your business, including building captivating websites, generating leads, improving SEO, and utilizing digital marketing to drive revenue consistently.Chapters00:00:00 Introduction00:06:05 Hot Topic - YouTube Demonetizing Businesses00:19:18 Go Beyond the Likes - Building a Strong Q4 Foundation: Lessons from Last Season01:02:17 Connect with UsConnect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutionsConnect with MicheleLagniappe Digital Website: https://lagniappedigital.com/Instagram: Lagniappe Digital: https://www.instagram.com/lagniappedigitalconsulting/Facebook: https://www.facebook.com/LagniappeDigitalConsultingLinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/Connect with Andrea - Your Virtual CFOWebsite - https://www.yourvirtualcfonow.com/Instagram - https://www.instagram.com/yourvirtualcfo868/LinkedIn - https://www.linkedin.com/in/andrearagoo/1 hr 5 min
- Building Small Business Success through Social Media with Content Creator Juma BannisterSocial media platforms offer a direct line of communication between your business and its target audience. By producing engaging and relevant content, as a CMO you can create a deeper connection with consumers and build brand awareness without breaking the bank.But social media marketing requires more than just posting random updates. To truly succeed, your business must have a cohesive social media marketing strategy that aligns with your overall business goals. Social media marketing can also provide valuable insights into your customer base, allowing you to tailor your content and product offerings to their needs and preferences.In today's show, our guest, content creator, and business owner Juma Bannister shared insights on how effective social media marketing can help scale your business.Connect with Juma BannisterLinkedIn - https://www.linkedin.com/in/jumabannisterInstagram - https://www.instagram.com/jumabannister/Twitter - https://twitter.com/jumabannister00:00:00 Introduction00:04:50 Recap of Last Show - Digital Marketing for Small Business: Recap of Your Business in Digital Season 200:06:54 Take the Quiz- Assess Your Online Presence00:08:15 Hot Topic - Changes in Consumer Demand in 202300:26:21 Go Beyond the Likes - Building Small Business Success through Social Mediawith Content Creator Juma Bannister01:06:34 Connect with UsTake the Quiz - Assess Your Online Presence https://quiz.tryinteract.com/#/63e5760b097d120016c8b581Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutionsConnect with MicheleLagniappe Digital Website: https://lagniappedigital.com/Instagram: Lagniappe Digital: https://www.instagram.com/lagniappedigitalconsulting/Facebook: https://www.facebook.com/LagniappeDigitalConsultingLinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/Connect with Andrea - Your Virtual CFOWebsite - https://www.yourvirtualcfonow.com/Instagram - https://www.instagram.com/yourvirtualcfo868/LinkedIn - https://www.linkedin.com/in/andrearagoo/1 hr 9 min
- Digital Marketing for Small Business: Recap of Your Business in Digital Season 2Throughout this season, we explored a plethora of digital marketing strategies that have proven to be game-changers for small and medium-sized businesses (SMBs). By leveraging the power of digital marketing, your business can witness remarkable growth and success in the current digital landscape. In today’s show we delved into some of the highlights from our last episodes along with applicable advice – to help you reconsider your approaches and enhance your own digital marketing strategy.00:00:00 Introduction00:03:37 Take the Quiz - Assess Your Online Presence00:05:27 Recap of Season 2!01:03:21 Connect with UsTake the Quiz - Assess Your Online Presence https://quiz.tryinteract.com/#/63e5760b097d120016c8b581Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions1 hr 7 min
- New SEO Trends: How A.I will Change Search ft. SEO Expert Eric DavisJust like any other marketing strategy, the field of search engine optimization is always evolving, with new trends emerging every year. One of the most significant developments in the world of SEO is the emergence of artificial intelligence (AI) and its impact on the search. In today's show SEO Expert, Eric Davis takes a look at how A.I will impact SEO and provides tips on how your business can best to adapt.Connect with Eric Davis - https://www.linkedin.com/in/ericmatthewdavis/00:00:00 Introduction00:02:01 Recap of Last Show - From Prospects to Customers: How to Qualify Leads for Maximum Conversion00:11:40 Quiz- Assess Your Online Presence00:11:10 Hot Topic - Scale Up with Customer Personalization00:25:34 Go Beyond the Likes - New SEO Trends: How A.I will Change Search ft. SEO Expert Eric Davis01:04:38 Connect with UsTake the Quiz - Assess Your Online Presence https://quiz.tryinteract.com/#/63e5760b097d120016c8b581Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions1 hr 7 min
About Your Business In Digital
From the publisher's feed
Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your…
business in the digital space. We bring together bright minds, industry leaders, and success stories of businesses that have made a splash online - all to deliver actionable advice tailored for fast-moving small and medium businesses SMBs like yours.