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Content distribution can either fuel or derail a seamless customer journey. To ensure success, it's vital to put buyer needs and preferences at the center of your content strategy. Rather than pushing your sales model, trust in your customers and aim to provide them with timely, relevant, and carefully crafted content.
By Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael WiltshireContent distribution can either fuel or derail a seamless customer journey. To ensure success, it's vital to put buyer needs and preferences at the center of your content strategy. Rather than pushing your sales model, trust in your customers and aim to provide them with timely, relevant, and carefully crafted content.