Your Business In Digital

Your Business In Digital

By Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael WiltshireBusinessMarketing
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Your Business In Digital episodes

  • Small Business Advertising: Seven Innovative Ideas for Growth and Visibility
    Advertising ideas for small businesses:
    Are you a small business seeking new advertising ideas? In the current digital landscape, there are countless opportunities to reach potential new clients—but knowing where to start is key to success and a lasting impact. In today’s show, we explored seven creative and innovative advertising strategies that can help you enhance your visibility and expand your reach.
    Seven Advertising Ideas for Small Businesses:
    1. Partnership
    2. Paid advertising
    3. Public Relations
    4. Search Engine Optimization
    5. Community
    6. Digital Tour
    7. Develop & Share Experts in the Industry Content
    8. 00:00:00 Introduction
      00:01:25 Recap of Last Show - Scaling Your Business: How to Choose The Right CRM for Your Small Business
      00:08:43 Take the Quiz- Assess Your Online Presence
      00:09:38 Hot Topic -
      00:26:18 Go Beyond the Likes -
      01:00:07 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital
      1 hr 12 min
    9. How to Choose The Right CRM for Your Small Business with Lyndon Brathwaite

      Choosing the right CRM for your small business is key to keeping things organized while managing customer relationships. In today’s video, our special guest, Lyndon Brathwaite, Sales Enablement Practitioner and Founder of OPAAT-SWY Consulting, shares valuable insights on selecting the right CRM that works, and scales with you as your small business evolves.

      Why is a CRM important
      What are the benefits of a CRM for small businesses?
      How much is a CRM for small businesses?
      What Can a CRM Do for Your Business?
      How do CRMs Handle Customer Data
      Is a CRM Worth It for a Small Business?
      Why Do Growing Businesses Need to Use a CRM?
      00:00:00 Introduction
      00:01:20 Recap of Last Show - Measuring Online Success: Essential Metrics and KPIs for Small Business Digital Marketing
      00:08:59 Quiz- Assess Your Online Presence
      00:10:48 Hot Topic - Gen Z and Buying Power
      00:22:15 Go Beyond the Likes - Scaling Your Business: How to Choose The Right CRM for Your Small Business with Lyndon Brathwaite
      01:06:31 Connect with Us
      Connect with Lyndon Brathwaite:
      Linkedin: https://www.linkedin.com/in/opaatswy/
      YouTube: https://www.youtube.com/@opaat-swy2507
      Instagram: https://www.instagram.com/opaatswy
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital

      1 hr 9 min
    10. Measuring Online Success: Essential Metrics and KPIs for Small Business Digital Marketing

      Digital Marketing Metrics and KPIs are Essential for Small Businesses Knowing how to measure the success of your digital marketing efforts for your small business can be a daunting task, especially if you don’t have the right metrics or key performance indicators (KPIs) in place. In today’s show, we provided small business owners with an overview of essential online KPIs that should be used for measuring success and optimizing digital marketing strategies.

      Why are KPIs important?
      What is the difference between metrics and KPIs?
      How to Choose the Right KPIs to Track
      Which metrics you should not measure, in digital marketing?
      How to interpret your KPIs to strategic recommendations
      What to do when your digital marketing KPIs are not met?
      Are there great dashboards for tracking KPI targets?
      00:00:00 Introduction
      00:00:54 Recap of Last Show - Demystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy Fazio
      00:04:54 Quiz- Assess Your Online Presence
      00:08:45 Hot Topic - Twitter Says That All Advertisers Will Now Have to Pay for Verification in Order to Run Ads in the App
      00:21:40 Go Beyond the Likes - Mastering the Sales Funnel: Build a Sales Funnel That Converts
      00:59:08 Connect with Us
      Take the Quiz - Assess Your Online Presence https://quiz.tryinteract.com/#/63e5760b097d120016c8b581
      Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions
      Connect with Michele Gordon
      Lagniappe Digital Website
      Instagram: Lagniappe Digital
      Facebook
      LinkedIn

      1 hr 1 min
    11. Demystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy Fazio

      Digital Marketing For Small Businesses is critical! As technology continues to rapidly evolve, having an effective digital strategy is essential for your small business or enterprise to steer ahead of the competition. Our guest Amy Fazio, owner of Magnify Your Mission shared how she leveraged digital marketing to improve her small business’s visibility and achieve success in the digital market.

      00:00:00 Introduction
      00:01:36 Recap of Last Show - Mastering the Sales Funnel: Build a Sales Funnel That Converts
      00:07:07 Quiz- Assess Your Online Presence
      00:08:05 Hot Topic - For Netflix, the Love Is Blind Live Reunion Fiasco Is More Than Just Embarrassing
      00:21:30 Go Beyond the Likes - Demystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy Fazio
      01:01:10 Connect with Us
      Connect with Amy
      Website
      LinkedIn
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital
      Connect with Amy
      Website - https://amyfazio.com/
      LinkedIn - https://www.linkedin.com/in/amyfazio/

      1 hr 4 min
    12. Mastering the Sales Funnel: Build a Sales Funnel That Converts

      Looking to generate more customers and profits for your business? A well-designed sales funnel is a powerful tool to help you reach those goals. Learn how the right marketing strategy combined with a well-defined sales plan can dramatically improve the success of your approach. In today’s video, we uncovered how to build a sales funnel that can drive conversions for your small to medium business!

      What Is a Sales Funnel?
      What are the sales funnel stages for SMBs?
      What is a digital (digitally assisted) sales funnel
      How to Manage & Optimize Your Sales Funnel Successfully
      How successful are sales funnels
      Can building sales funnels instead of a website for a new business be a better choice
      What is the main objective of sales funnel management?
      00:00:00 Introduction
      00:01:17 Recap of Last Show - Lead Nurturing: Converting Leads into Customers
      00:09:00 Quiz- Assess Your Online Presence
      00:10:27 Hot Topic - De-Dollarisation of the U.S DOLLAR
      00:24:00 Go Beyond the Likes - Mastering the Sales Funnel: Build a Sales Funnel That Converts
      01:05:27 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital

      1 hr 8 min
    13. Lead Nurturing Small Business Converting Leads into Customers

      Are you struggling to get potential customers through your sales funnel? Do you have dozens of leads without any real conversions? Lead nurturing is essential for your small to medium business, it allows you to make vital connections with prospects and can impact how they perceive your brand in the long term.

      Have you ever heard the phrase "All leads are not created equal?" Well, it's true. Just because someone shows interest in your product or service doesn't mean they are ready to become a customer. That's where lead nurturing comes into play. It's the process of building relationships with your leads and guiding them through the buyer's journey until they are ready to make a purchase. This isn't a one-size-fits-all approach, though. You need to tailor your lead nurturing strategy based on the need
      In this video podcast, we answer seven critical questions about lead nurturing so that you can get potential leads over the line and into loyal customers.
      What is lead nurturing?
      Why is lead nurturing important for your small business?
      How does lead nurturing work?
      What's the difference between nurturing by marketing and nurturing by sales?
      How to continue Qualifying Lead
      How CRMs make lead generation easier
      How to get started with your lead nurturing strategy
      00:00:00 Introduction
      00:00:50 Recap of Last Show - Why Lead Generation is Critical for Your Small Business Success
      00:05:37 Quiz- Assess Your Online Presence
      00:06:38 Hot Topic - In Her Bag: Angel Reese is Bringing in Big Bucks in NIL Deals
      00:15:01 Go Beyond the Likes - Lead Nurturing: Converting Leads into Customers
      01:02:19 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital


      www.monivandigital.com

      1 hr 5 min
    14. Why Lead Generation is Critical for Your Small Business Success

      Do you understand the importance of Lead generation for your small business? As a small/medium business, your success relies on finding new customers. Without any leads, it’s impossible to keep your business's momentum. Effective lead-generation strategies can unlock an endless stream of potential buyers who are interested in your product/service. Fortunately, on today’s show, we answered seven questions about lead-generation strategies that can help you drive more traffic and maximize conversions!

      What is Lead Generation?
      Why is lead generation critical for business growth?
      What is a lead generation strategy?
      What are some effective lead-generation strategies for small businesses?
      How to start generating leads for your business
      How do you generate leads consistently?
      How to Qualify a Lead?
      00:00:00 Introduction
      00:01:10 Recap of Last Show - Generating Content: A Step-by-Step Process for Small Business Owners
      00:07:03 Hot Topic - What is Web 3 & What Could It Mean for Small Businesses?
      00:27:16 Go Beyond the Likes - Why Lead Generation is Critical for Your Small Business Success
      01:01:13 Quiz- Assess Your Online Presence
      01:02:25 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital

      1 hr 5 min
    15. Generating Content: A Step-by-Step Process for Small Business Owners

      Are you a small business or enterprise that struggles with the content creation process? From developing ideas to getting them into action, creating well-crafted content can be demanding on your time and internal resources. Don't let yourself get lost in the weeds! In this episode, we provide seven steps demonstrating the content creation process. Take a look at how to approach content creation from a strategic standpoint and develop an effective and efficient workflow in your business.

      7 Steps of Content Marketing
      Step 1: Content Planning.
      Step 2: Content Creation
      Step 3: Asset Development
      Step 4: Content Promotion
      Step 5 Content Distribution
      Step 6: Repurposing
      Step 7: Ongoing Measurement.
      00:00:00 Introduction
      00:01:07 Recap of Last Show - Lost in the Digital Abyss: The Frustration of Creating Content with No Views
      00:06:48 -Take the Quiz - Assess the Effectiveness of Your Online Presence
      00:07:40 Hot Topic - Twitter Verification
      00:20:58 Go Beyond the Likes - 7 Steps of Content Marketing
      01:12:53 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital

      1 hr 16 min
    16. The Frustration of Content Creation with No Views: Lost in the Digital Abyss

      Content creation and content marketing are integral parts of any successful digital marketing strategy. Together they enable small and medium businesses (SMBs) to attract and retain a well-defined audience — and, ultimately, to drive profitable customer action. However, as it turns out, creating engaging content isn't enough; reaching your target audience matters. In this video, we discuss seven key questions that can improve SMBs' approach to content creation and content marketing.

      What is the difference between content creation and content marketing?
      Why is Content Important for Your Marketing Strategy?
      How to generate content ideas for your Business?
      What are the different elements of content marketing?
      What are the various forms of content and how are they used to achieve specific objectives?
      How should a business approach content creation?
      How to develop a content strategy for your business?
      00:00:00 Introduction
      00:01:05 Recap of Last Show - 7 questions SMBs should ask SEO Marketer - featured speaker Eric Davis
      00:06:31 Hot Topic - Putting a Pause on the A.I Industry
      00:18:18 -Take the Quiz - Assess the Effectiveness of Your Online Presence
      00:18:56 Go Beyond the Likes - 7 Points on Content
      01:01:37 Take the Quiz - Assess the Effectiveness of Your Online Presence
      01:02:18 Connect with Us
      Take the Quiz - Assess Your Online Presence
      Connect with Your Business in Digital


      Welcome to Monivan Digital Marketing Solutions -⁠ Your Expert Digital Marketing Agency for Small Businesses.⁠ We specialize in providing comprehensive digital marketing services tailored specifically for small businesses. Our goal is to simplify the complex world of digital marketing, making it accessible, and effective for your business Led by ⁠Digital Marketing Consultant Tamara MonLouis,⁠ with two decades of experience including her work with St Jude Children's Research Hospital and Hilton Worldwide, now focuses on assisting small and medium-sized businesses in maximizing their digital potential. Elevate Your Brand with⁠ ⁠Custom Digital Marketing Solutions⁠⁠

      At Monivan Digital We don’t follow the crowd; we craft unique strategies that propel your business to success.

      1 hr 4 min
    17. 7 Secrets Revealed - Discover the truth about SEO success ft. Eric Davis

      Search engine optimization or SEO is the process of optimizing a website or web page to rank higher in search engine result pages (SERPs), with the goal of increasing visibility and attracting more organic traffic. For small and medium businesses (SMBs), investing in SEO could be a game-changer in their digital marketing efforts, as it can help them stand out among the competition and generate more leads and sales.

      However, not all marketers or agencies are created equal, and not all SEO services are the same. SMBS need to do their due diligence and ask the right questions before investing in SEO services. In this video,


      Eric Mut Davis, SEO Expert shares seven key questions SMBs should ask marketers/agencies when considering SEO services.

      Can you provide SEO case studies or references from previous clients?
      What is your approach to SEO and how do you stay up-to-date with industry changes?
      How will you tailor your strategy to our specific business needs and goals?
      What types of SEO services do you offer, and how do they complement each other?
      How will you measure SEO success and report on progress?
      How will we communicate and how often?
      What are your SEO pricing models and contract terms?
      Take the Quiz - Access Your Online Presence https://quiz.tryinteract.com/#/63e576...
      Connect with Eric Davis - https://www.linkedin.com/in/ericmatth...
      Connect with Your Business in Digital - https://www.linkedin.com/company/moni...

      1 hr 8 min

    About Your Business In Digital

    From the publisher's feed

    Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your…