As a small business owner, you know how important it is to define your target audience and buyer personas to truly engage with potential customers. But how can you ensure your marketing efforts are effective across various online and offline platforms? In today’s show, we discussed how your small business can better define your target audience & create valuable buyer personas that can effectively drive results.
What's the Difference Between Target Markets and Buyer Personas?
How to develop a target audience?
What are examples of target audiences?
Why exactly are buyer personas so important to your business?
How to create a buyer persona?
What are examples of personas?
Who are your best customers currently? Are they your ideal customer/client?
00:00:00 Introduction
00:01:25 Recap of Last Show - 7 Reasons Why Content Consistency Is Key To Your Digital Marketing Strategy
00:08:19 Quiz- Assess Your Online Presence
00:10:12 Hot Topic - Hollywood and Football - the Wrexham Purchase
00:24:56 Go Beyond the Likes - How To Understand Your Customers and Define Target Audience & Buyer Personas - A Comprehensive Guide
01:13:07 Connect with Us
Connect with Michele
Lagniappe Digital Website: https://lagniappedigital.com/
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Facebook: https://www.facebook.com/LagniappeDigitalConsulting
LinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/
Take the Quiz - Assess Your Online Presence
Connect with Your Business in Digital