Your Business In Digital

Your Business In Digital

By Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael WiltshireBusinessMarketing
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Your Business In Digital episodes

  • Behind the Scenes of a Successful Campaign: Strategies for Executives

    In our previous episode, we delved into the intricacies of planning a successful campaign for your small business. Now that you've gained key insights into how this process works, let's explore what a fully planned and successful campaign looks like—introducing the campaign: 50 Days to 50 - A Transformation Worth Its Weight in Gold.

    Tamara Mon Louis guided us through the campaign's blueprint, objectives, and her strategic approach. The team provided actionable insights from the realms of sales, marketing, and operations to assist your small business in dynamically refining and elevating its campaign strategy.
    Chapters
    00:00:00 Introduction
    00:02:12 Connect with Us - Digital Marketing Solutions
    00:03:19 Recap - Concept to Conversion: Building a Successful Campaign Strategy
    00:07:01 Hot Topic - Air Canada Loses Chatbot Case
    00:16:19 Go Beyond the Likes - Behind the Scenes of a Successful Campaign: Strategies for Executives
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

    1 hr 4 min
  • Sales in the Digital Age: Overcoming Common Pitfalls

    Achieving sales success is crucial, yet common pitfalls like neglecting lead nurturing, overlooking diverse touchpoints, or failing to adapt to customer needs can impede progress. To maximize ROI, it's essential to consistently evaluate and refine sales strategies, to ensure that no money is left on the table.

    Today we discussed how leveraging digital tools can effectively guide prospects through the pipeline, unlocking more opportunities for your business.


    How can businesses ensure their digital sales strategy is clearly defined and aligns with overall business objectives?

    What steps can be taken to avoid neglecting the customer experience during the digital sales process?

    In what ways can businesses effectively segment their digital audience to optimize their sales efforts?

    When implementing digital marketing campaigns, how can businesses ensure their messaging resonates with their target audience?

    What strategies can be employed to improve the effectiveness of lead generation in the digital landscape?

    How can businesses leverage data analytics to gain insights and optimize their digital sales pipeline?

    What challenges can arise in building trust and establishing credibility when selling products or services online, and how can these be overcome?


    Chapters

    00:00:00 Introduction

    00:01:51 Connect with Us - Digital Marketing Solutions

    00:02:55 Recap - Behind the Scenes of a Successful Campaign: Strategies for Executives

    00:07:44 Hot Topic -  Deinfluencing 

    00:18:11 Go Beyond the Likes - Sales in the Digital Age: Overcoming Common Pitfalls


    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

    1 hr 4 min
  • Concept to Conversion: Building a Successful Campaign Strategy

    For a small online business, planning and running successful campaigns really matter. Having a well-thought-out campaign strategy can help your small business reach its target audience, boost engagement, increase sales, and gain valuable insights - all while staying ahead of your competition and making the most of your budget.

    In today’s show, we discussed the intricacies of planning and executing a successful campaign strategy. Say goodbye to guesswork and join us in exploring the key steps to ensure your campaigns hit the mark.
    Chapters
    00:00:00 Introduction
    00:01:24 Connect with Us - Digital Marketing Solutions
    00:02:45 Recap - Data-Driven Assessments for a Winning Digital Marketing Strategy
    00:05:16 Hot Topic - Strategically capitalizing on an opportunity
    00:17:22 Go Beyond the Likes - Concept to Conversion: Building a Successful Campaign Strategy
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

    1 hr 1 min
  • Data-Driven Assessments for a Winning Digital Marketing Strategy

    Unlock digital marketing success with a deep-dive analysis! We research and evaluate your business, audience, and competitors to craft custom digital marketing solutions.
    A digital marketing analysis researches and evaluates your business, audience, and competitors to build a custom, data-driven digital marketing plan for your company. By harnessing the power of this data, you can create a well-crafted digital marketing strategy that not only engages your audience but also converts potential leads into loyal customers.
    Tune into our Season 4 premiere to discover how a digital marketing analysis guides your small to medium business toward achieving its strategic goals.
    Connect with Tamara Mon Louis
    Website: https://monivandigital.com/
    LinkedIn - https://www.linkedin.com/in/tamaramonlouis/
    YouTube - https://www.youtube.com/@yourbusinessindigital
    Instagram - https://www.instagram.com/monivandigital/?hl=en
    Facebook - https://www.facebook.com/monivandigital/
    Connect with Michele Gordon
    Lagniappe Digital Website: https://lagniappedigital.com/
    Instagram: Lagniappe Digital: https://www.instagram.com/lagniappedigitalconsulting/
    Facebook: https://www.facebook.com/LagniappeDigitalConsulting
    LinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/
    Connect with Andrea Ragoo
    Website - https://www.yourvirtualcfonow.com/
    Instagram - https://www.instagram.com/yourvirtualcfo868/
    LinkedIn - https://www.linkedin.com/in/andrearagoo/
    Tiktok - https://www.tiktok.com/@yourvirtualcfo868
    Connect with Michael Wiltshire
    Website: https://monivandigital.com/
    LinkedIn - https://www.linkedin.com/in/mwiltshire/
    YouTube - https://www.youtube.com/@yourbusinessindigital
    Instagram - https://www.instagram.com/monivandigital/?hl=en
    Facebook - https://www.facebook.com/monivandigital/
    Chapters
    00:00:00 Introduction
    00:02:04 We’re Back!
    00:04:15 Connect with Us - Digital Marketing Solutions
    00:05:06 Hot Topic - Loud Budgeting!
    00:13:37 Go Beyond the Likes - Data-Driven Assessments for a Winning Digital Marketing Strategy
    What are the key components of a comprehensive digital marketing assessment analysis?
    How often should businesses be conducting these assessments?
    What is the process of analyzing competitors in the digital landscape?
    How can social media analytics be used to inform content strategy and audience engagement?
    What are some tools and resources available to help businesses conduct their own assessments?
    How does assessment analysis translate into actionable digital marketing strategies?
    What are the most common metrics businesses should be tracking to measure digital marketing success?
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

    1 hr 1 min
  • Season 3 Recap: Key Takeaways for Small Business Success

    This season, we discussed the various digital strategies for your small businesses. We explored everything from innovative marketing strategies to financial management tips. Notable industry experts joined us, offering their invaluable insights and shedding light on the latest trends. 

    In this episode, we revisit the highlights and key takeaways from Season 3 of Your Business in Digital. 


    Connect with Tamara Mon Louis

    Website: https://monivandigital.com/

    LinkedIn - https://www.linkedin.com/in/tamaramonlouis/

    YouTube - https://www.youtube.com/@yourbusinessindigital

    Instagram - https://www.instagram.com/monivandigital

    Facebook - https://www.facebook.com/monivandigital/


    Connect with Michele Gordon

    Lagniappe Digital Website: https://lagniappedigital.com/

    Instagram: Lagniappe Digital: https://www.instagram.com/lagniappedigitalconsulting/

    Facebook: https://www.facebook.com/LagniappeDigitalConsulting

    LinkedIn: https://www.linkedin.com/in/lagniappe-digital-consulting-366404208/

     

    Connect with Andrea Ragoo 

    Website - https://www.yourvirtualcfonow.com/

    Instagram - https://www.instagram.com/yourvirtualcfo868/

    LinkedIn - https://www.linkedin.com/in/andrearagoo/

    Tiktok - https://www.tiktok.com/@yourvirtualcfo868


    Connect with Michael Wiltshire

    Website: https://monivandigital.com/

    LinkedIn - https://www.linkedin.com/in/mwiltshire/

    YouTube - https://www.youtube.com/@yourbusinessindigital

    Instagram - https://www.instagram.com/monivandigital/

    Facebook - https://www.facebook.com/monivandigital/


    Chapters

    00:00:00 Introduction

    00:01:40 Connect with Us

    00:02:55 Recap - Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike

    00:07:37 Hot Topic -  MIT Says We Prefer AI Content

    00:20:07 Go Beyond the Likes - Season 3 Recap: Key Takeaways for Small Business Success


    Digital Marketing Solutions


    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions




    Looking to scale your business digitally? Discover How Our Digital Marketing Agency for Small Businesses Can Transform Your Strategy!

    1 hr 5 min
  • Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike

    Are you making Search Engine Optimization (SEO) a marketing priority to remain visible and competitive? SEO means optimizing your online content and web pages to rank higher in search engine results pages (SERPs). And, higher SERP rankings directly translates to more website traffic and revenue.

    That's why we're thrilled to have Favour Obasi-ike, an SEO expert who helps businesses achieve their revenue goals with custom-built strategies and SEO best practices that convert traffic and visitors into leads and sales.
    Connect with Favour Obasi-ike
    Podcast https://www.wedontplaypodcast.com
    LinkedIn https://www.linkedin.com/in/favourobasiike/
    Instagram https://www.instagram.com/flaevbeatz/
    Pinterest https://pinterest.com/playinconline/
    Chapters
    00:00:00 Introduction
    00:03:20 Recap - Best Practices and Digital Platform Trends for Small Business Success in 2024
    00:06:51 Hot Topic - The Age of the Influencer
    00:17:25 Go Beyond the Likes - Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike
    00:59:49 Connect with Us
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions


    Learn More about Monivan ⁠Digital Marketing Solutions⁠ and our ⁠digital marketing consultant for small-business⁠ services


    Looking to scale your business digitally? Discover How Our⁠ Digital Marketing Agency for Small Businesses ⁠Can Transform Your Strategy!

    1 hr 2 min
  • Best Practices and Digital Platform Trends for Small Business Success in 2024

    Being aware of platform trends and best practices is not merely an indulgence but a necessity for small businesses looking to make their mark in today's digital economy. It's crucial, now more than ever, to stay informed and implement these best practices and trends in your digital marketing strategy. 

    Today we discussed these trends and best practices, providing you with practical, actionable insights for success in 2024.

    Chapters

    00:00:00 Introduction

    00:03:10 Recap - Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business

    00:06:32 Hot Topic -    Eli Lilly Pharmaceuticals “new” Weight Loss Drug 

    00:17:27 Go Beyond the Likes - Best Practices and Digital Platform Trends for Small Business Success in 2024

    01:00:32 Connect with Us

    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions


    Learn More about Monivan ⁠Digital Marketing Solutions⁠ and our ⁠digital marketing consultant for small-business⁠ services


    Looking to scale your business digitally? Discover How Our⁠ Digital Marketing Agency for Small Businesses ⁠Can Transform Your Strategy!

    1 hr 3 min
  • Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business

    Small businesses face a significant challenge in achieving visibility in a highly competitive market. With digital marketing, however, there lies a wealth of opportunities to outpace your competitors. But to truly reach your customers and boost revenue, mastering the digital landscape and leveraging digital marketing strategies effectively is essential.

    In today's show, we welcome our special guest, Estee Santoni, the digital marketing expert and owner of VIVA Agency. Estee is sharing her insights on SEO strategies, lead generation, and addressing common pain points faced by her clientele.
    Connect with Estee Santoni
    LinkedIn - https://www.linkedin.com/in/estee-santoni-38b9b85/
    Instagram - https://www.instagram.com/estee.santoni/
    Connect with VIVA Agency
    Website - https://www.thevivaagency.com/
    Instagram - https://www.instagram.com/thevivaagency/
    Facebook - https://www.facebook.com/the.viva.agency
    Chapters
    00:00:00 Introduction
    00:04:02 Recap - Digital Buzz: Hot Topics and Trends in the Digital World
    00:10:41 Hot Topic - Snoop Goes Smokeless
    00:20:35 Go Beyond the Likes - Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business
    00:59:33 Connect with Us
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions


    Learn More about Monivan ⁠Digital Marketing Solutions⁠ and our ⁠digital marketing consultant for small-business⁠ services


    Looking to scale your business digitally? Discover How Our⁠ Digital Marketing Agency for Small Businesses ⁠Can Transform Your Strategy!

    1 hr 2 min
  • Digital Buzz: Hot Topics and Trends in the Digital World

    In this special episode of Your Business in Digital, we are diving headfirst into the industry's hottest topics. We're turning up the heat and spilling the beans on the most explosive trends in the online world. And most importantly we will discuss what it means for your small business.

    Chapters
    00:00:00 Introduction
    00:04:05 Recap - Small Business Success Stories in the Digital Age with Saidah Farrell
    00:11:20 Introduction to Hot Topic Show
    00:12:04 Hot Topic #1 - No More Canadian News on Meta & Google
    00:22:04 Hot Topic #2 - Black Friday and Small Business - is it worth it?
    00:35:03 Hot Topic #3 - Hall & Oates Music Duo Lawsuit
    00:42:59 Hot Topic #4 - Girl Math
    00:51:32 Hot Topic #5 - The Stanley Cup Story
    01:02:00 Connect with Us
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions


    Learn More about Monivan ⁠Digital Marketing Solutions⁠ and our ⁠digital marketing consultant for small-business⁠ services


    Looking to scale your business digitally? Discover How Our⁠ Digital Marketing Agency for Small Businesses ⁠Can Transform Your Strategy!

    1 hr 4 min
  • Small Business Success Stories in the Digital Age with Saidah Farrell

    In the burgeoning digital era, small businesses are leveraging the power of digital marketing to achieve success, and a case in point is our esteemed guest - Chef Saidah Farrell. Digital marketing has played a pivotal role in Saidah's story, driving customers and revenue.

    In today's show, we discussed with Saidah how transformative digital marketing was in the journey of her business.
    Connect with Saidah Farrell
    Website - marshmallowofthemonthclub.com
    LinkedIn - https://www.linkedin.com/in/chefsfarrell/
    YouTube - https://www.youtube.com/@TheMarshmallowExperience
    Instagram - https://www.instagram.com/marshmallowofthemonthclub/
    Facebook - https://www.facebook.com/saidah.farrell
    Tiktok - https://www.tiktok.com/@chefsfarrell
    Amazon - https://www.amazon.com/stores/JoyCraftCocoa/page/1DEC8256-72AD-4734-821A-523BC776AD13?ref_=ast_bln
    Chapters
    00:00:00 Introduction
    00:03:28 Recap - Why Digital Marketing Fails
    00:09:51 Hot Topic - Entrepreneur’s Elevator Pitch YouTube Show
    00:19:52 Go Beyond the Likes - Small Business Success Stories in the Digital Age with Saidah Farrell
    00:58:42 Connect with Us
    Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

    1 hr 1 min

About Your Business In Digital

From the publisher's feed

Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your…