In this month's podcast episode we’re talking about social media and its influence on bookselling, what the popularity of these online communities built around books mean for the industry, how backlist titles are having second chances thanks to TikTok, and more.

(Find the transcript here: https://www.booknetcanada.ca/blog/2021/7/27/podcast-beyond-booktok-when-social-media-and-publishing-collide)

Further reading/listening:

- BookNet’s Canadian Leisure & Reading Study 2020: https://www.booknetcanada.ca/canadian-leisure-and-reading-study-2020

-BookNet’s Canadian Book Consumer Study 2020: https://www.booknetcanada.ca/canadian-book-consumer-2020

-Ryerson University’s Social Media Lab report The State of Social Media in Canada 2020: https://socialmedialab.ca/2020/07/13/the-state-of-social-media-in-canada-2020-a-new-survey-report-from-the-ryerson-social-media-lab/

-Bookstagrammer @spinesandvines: https://www.instagram.com/spinesvines/?hl=en

-Buzzfeed's 24 Black Bookstagrammers list: https://www.buzzfeednews.com/article/ariannarebolini/black-bookstagram-authors-book-lovers-to-follow

-Shereads' BookTubers' to watch in 2021 list: https://shereads.com/best-booktubers-2021/

-Popsugar's TikTok accounts for book lovers list: https://www.popsugar.com/entertainment/best-book-tiktok-accounts-47761943