Boxing is such a hard way to make money, but it’s an even harder way to build a singular proposition. What Turki is proposing to do in buying up promotional companies to create a boxing league is commercial madness.

It taps into the ongoing boxing saga of finding rich men and separating them from their money. The shameful thing is that people don’t see it coming. Boxing is so good at massaging egos, boosting peoples self-esteem, and then making them pay for the pleasure.