A decade ago a group of young boxes including Ohara Davies, Anthony Yarde, Craig Richards and a few others became the first bridge between conventional media and social media.

They were the first generation that proved you could demonstrate marketability through social media and while many others had social media before nobody utilised social media in such an effective way.

They were almost the influencers of their day, and you wonder if the opportunity been available a decade ago would these guys are promoted their own shows.

Would they have become KSI of the Jake Paul’s of their era?

As we sit on the verge of watching this generation slowly work their way out of Boxing it might be time to give them their 💐.