When it’s all said and done, moments like this Jake Paul v Anthony Joshua circus will be the moment Boxing lost it soul. For generations, we were able to tell the public that the sport was so hard you had to be a specialist in this thing we called Boxing. We told people it took years of mastery. It took a very tough human being. It took a very special individual to be able to compete in Boxing and I think in the space of seven years the influencer community is showing us that actually it doesn’t.

Boxing is not that special and once Boxing lost that tag of being special, the commercial opportunity started to filter away because it just became a murky corrupt sport where people seem to want to launder money in and out of the sport…and now we’re here.