Beyond Business

In this reflective and relatable podcast episode, the hosts reconnect after the holidays to share highlights from family time, travel, and the realities of motherhood during a busy season. They discuss how the end of the year prompted deeper reflection on work-life balance, personal growth, and what it means to be present both at home and in their careers.

The conversation naturally transitions into New Year intentions, with one host choosing the word sustain and the other focusing on consistency as guiding themes for 2026. Together, they unpack lessons learned from the past year, the mental load of motherhood, and how intentional goal-setting can support long-term growth rather than burnout.

The episode wraps with excitement for the year ahead, meaningful connections, and a preview of inspiring guests and conversations coming next on the podcast—centered on motherhood, leadership, entrepreneurship, and navigating life with purpose.

Cheers to 2026!

nine2ohmarketing.com

centralvirginiamarketing.com

In this episode of Beyond Business, host Hannah introduces a new series focusing on marketing insights. The episode dives into the concept of personal branding, challenging the notion that business owners don't need a personal brand.

Hannah explains the importance of personal branding as a launch point for all marketing efforts and how it helps build a relatable and trustworthy image. She emphasizes the significance of authenticity and urges listeners to reflect on their real selves versus their personas.

Using examples like Fiji water and Kim Kardashian's brand, Skims, Hannah illustrates the impact of strong personal branding. The episode culminates in a practical exercise to create a unique two-word personal brand and how to leverage it in marketing strategies. Resources from branding expert Chris Do are also highlighted.

00:00 Introduction to Beyond Business

00:34 Meet Your Hosts and New Series Announcement

01:26 The Importance of Personal Branding

03:00 Understanding Brand Value Through Examples

05:03 Defining Brand and Personal Brand

07:16 The Real You vs. The Persona

13:15 Creating Your Two-Word Personal Brand

20:06 Practical Steps to Build Your Personal Brand

23:54 Conclusion and Final Thoughts

centralvirginiamarketing.com

nine2ohmarketing.com

In Episode 7 of Beyond Business, we dive into the complexities and misconceptions of scaling a business with special guest Jennifer Bryerton. The conversation challenges the assumption that growth always equates to success.

Jennifer shares her journey through entrepreneurship and motherhood, highlighting the importance of intentionality, balance, and prioritizing impact over expansion.

Key topics include setting realistic goals, the discipline required to say no, and the power of choosing creative freedom over profit margins.

The episode also touches on building a reliable team and maintaining focus on what truly matters.

Essential books like 'Company of One' and 'Essentialism' are discussed as valuable resources for entrepreneurs seeking to align their business growth with personal values.

00:00 Introduction to Beyond Business

00:39 Welcoming Special Guest: Jennifer Bryerton

00:53 The Concept of Scaling in Business

06:09 Jennifer's Entrepreneurial Journey

09:11 Balancing Growth and Personal Values

15:09 The Importance of the Right Team

17:34 Books and Philosophies for Business Success

21:24 The Challenges of Business Ownership

21:33 Evaluating Lead Quality Over Quantity

22:08 The Value of Time and Breakthrough Ideas

23:33 Entrepreneurs as Creators

24:45 Leveraging Skills and Building Systems

26:20 The Power of Saying No

28:14 Balancing Commitments and Mental Load

34:32 Scaling Smartly and Setting Goals

36:12 Jen's Projects and Final Thoughts

https://virginiasummercamp.com/

Contact Jen: https://www.linkedin.com/in/jbryerton/

centralvirginiamarketing.com

nine2ohmarketing.com

In this episode of 'Beyond Business,' hosts Maddie and Hannah discuss the intricate balance between business and personal success. They explore how the mindset behind juggling both spheres is crucial, and emphasize the importance of purposeful marketing over mere strategy.

The episode features real-life anecdotes from business owners burned by ineffective marketing tactics and discusses how campaigns tied to clear objectives can truly make a difference.

Maddie and Hannah share their four-phase approach to marketing: defining the purpose, planning, selecting the right platforms, and ensuring measurable results.

Listeners will also gain insights into common mistakes in marketing and the significance of understanding one's audience. The episode emphasizes the need for ongoing and transparent communication between business owners and marketing consultants to achieve optimal, long-term results.

00:00 Introduction to Beyond Business

01:03 The Maddie and Hannah Episode

01:29 Challenges in Marketing

04:28 Defining Marketing Goals

06:22 Common Marketing Mistakes

11:43 Phases of a Marketing Campaign

15:31 Understanding Your Audience

16:20 Identifying Your Target Audience

17:35 The Importance of Secondary Audiences

18:20 Transparency in Marketing Strategies

20:40 The Four Pillars of Ad Relevancy

22:22 The Role of AI in Modern Marketing

24:35 Measuring Marketing Success

28:48 The Value of In-Depth Conversations

31:42 Conclusion and Final Thoughts

Find us at:

centralvirginiamarketing.com

nine2ohmarketing.com

In this episode of Beyond Business, hosts Maddie and Hannah chat with special guest Erica Gregory, founder of Three Cheers Marketing.

Erica shares her inspiring journey from corporate marketing to starting her own business while balancing the responsibilities of motherhood.

She discusses the pivotal role her children played in motivating her to pursue entrepreneurship, the importance of having a supportive partner, and the value of integrating work and family life.

Erica also highlights the evolution of her business and the crucial support of her business partner. This episode is a must-listen for anyone feeling torn between pursuing their dreams and being present for their family.

03:47 Introducing Erica Gregory

05:23 Erica's Journey to Entrepreneurship

10:22 Balancing Motherhood and Business

21:17 Balancing Parenthood and Business Ownership

22:14 The Importance of Family Support

23:38 Navigating the Challenges of Entrepreneurship

26:26 Creating Systems for Flexibility and Autonomy

26:45 The Role of a Supportive Business Partner

28:21 Staying in Your Zone of Genius

29:14 Work-Life Integration Strategies

33:01 The Hustle vs. Faith Paradigm

38:53 Advice for Aspiring Entrepreneur Parents

41:37 Conclusion and Contact Information

Connect with Erica

In episode four, Maddie and Hannah discuss the challenges and techniques of capturing, saving, and organizing information and ideas while on the move.

They share personal experiences, strategies, and tools such as the notes app, screenshots, voice memos, and color-coded systems to keep track of ideas.

They emphasize the importance of identifying the best times for creative thinking and offer insights into how successful people manage their ideas. The episode also touches on the concept of reverse engineering and how self-awareness and time management can enhance productivity.

00:00 Introduction and Greetings

00:16 Episode Four: Excitement and Reflections

00:28 The Importance of Capturing Ideas

01:17 Strategies for Capturing Ideas on the Go

03:06 Tools and Techniques for Idea Management

05:23 Personal Approaches to Idea Management

10:32 Reverse Engineering for Success

16:34 Time Management and Productivity Tips

22:37 Final Thoughts and Audience Engagement

Find us at:

centralvirginiamarketing.com

nine2ohmarketing.com

Hosts Maddie and Hannah dive into a conversation with Susan Doughty-Smith, founder of Talent Advancement Professionals. They discuss Susan's insights on leadership, 'happenstance career theory', culture, and employee engagement. Susan shares her journey from TV news to HR and ultimately entrepreneurship, emphasizing the importance of humility, continuous growth, and building a cohesive culture within organizations.

The episode highlights practical advice on creating an engaging work environment and the critical role of both leaders and employees in fostering a positive organizational culture.

00:00 Casual Catch-Up: Hockey Season and Halloween Plans

04:01 Introduction to Beyond Business

04:49 Meet Susan: A Journey Through Leadership

07:31 The Happenstance Career Theory

09:03 Leadership and Organizational Development

15:13 The Role of Emerging Leaders

18:06 Building a Culture of Engagement

30:00 Final Thoughts and Contact Information

Susan Doughty-Smith

Talent Advancement Professionals

In this episode of Beyond Business, hosts Maddie and Hannah challenge the conventional concept of work-life balance and advocate for a more realistic approach: work-life integration.

They discuss how entrepreneurs, leaders, and working parents can blend their professional and personal lives seamlessly to reduce stress and increase fulfillment.

They also share practical strategies, including setting priorities, understanding self-awareness, and aligning personal values with professional goals.

The episode includes insightful anecdotes, audience engagement exercises, and an exploration of sustainable practices for maintaining a harmonious life and career.

00:00 Introduction to Beyond Business

00:39 Technical Difficulties and Banter

01:37 Episode Two: Work-Life Balance

02:57 Debunking the Myth of Work-Life Balance

04:01 The Concept of Work-Life Integration

05:18 Practical Tips for Work-Life Integration

08:37 The Shoe Analogy and Work Evolution

11:52 Prioritizing and Integrating Life Roles

15:56 The Smoothie Analogy for Integration

16:29 Integrating Personal and Professional Life

18:17 Self-Awareness and Its Impact

18:57 The Influence of Personal Life on Work

20:51 Flexibility in Work-Life Integration

23:15 Setting Priorities and Values

27:21 Creating an Ideal Schedule

30:07 Final Thoughts on Work-Life Integration

Find us at:

centralvirginiamarketing.com

nine2ohmarketing.com

In this debut episode of Beyond Business, hosts Hannah Anderson and Maddie Silk introduce their new podcast dedicated to exploring life beyond the boardroom.

They discuss their background as marketing strategists, share personal stories of how their careers and lives have pivoted, and explain the podcast's core values: consistency, vulnerability, excellence, and curiosity.

The hosts also highlight the types of guests and topics they plan to explore, touching on business strategies, leadership, mindset, and parenthood.

Tune in to learn more about balancing personal and professional lives while striving for continuous growth and improvement.