In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.

Jared provides practical advice on overcoming discomfort and making content creation a priority, helping businesses to build trust and remain top-of-mind with potential clients. Kristi and Jared also discuss the challenges many business owners face, including not prioritizing marketing strategies and the importance of authentic storytelling.

Key insights from this episode:

• The power of LinkedIn for B2B businesses and the need for founder-led content.
• Overcoming the initial discomfort to establish a consistent content strategy.
• Transforming personal experiences and stories into content that resonates and inspires.
• Creating a content culture within organizations to enhance both marketing success and recruiting efforts.

Takeaways:

• Begin incorporating personal insights and experiences in your content to build stronger connections.
• Prioritize content creation as a core business activity to drive long-term success.
• Embrace discomfort and remain consistent to see transformative results over time.

Connect with Jared Gibson on LinkedIn or via email at [email protected]

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com