Beyond Content Creation: How AI Shapes Content Research, Workflow, and Distribution

Host: Taran Nanda, Founder & CEO, Growth Natives Guest: Akanksha Dass, Director of Marketing & Communications, Growth Natives

Episode Description

AI hasn’t replaced content creators—but it has completely reshaped how content is researched, created, optimized, and distributed.

In this episode of Growth Digger, Taran Nanda sits down with Akanksha Dass to explore how AI is quietly rewiring modern content workflows. From research and structured ideation to optimization and multi-channel repurposing, this conversation breaks down what’s actually changed—and what still requires human thinking.

This episode goes beyond “AI writes content” to show how high-performing teams use AI to build clarity, consistency, and authority at scale.

What You’ll Learn

• Why traditional content strategies no longer scale
• How AI transforms content research and audience insight
• The shift from one-off publishing to content systems
• Why the draft is no longer the most important part
• How AI supports optimization beyond traditional SEO
• The modern AI-powered content workflow
• What AI really means for writers, strategists, and editors
• A practical comparison of old vs new content production models

Key Takeaway

Teams winning with AI aren’t producing more content—they’re producing smarter content. AI accelerates the process, but human insight still defines the message.

Listen If You’re

• A marketer building scalable content programs
• A content leader navigating AI adoption
• A writer or strategist adapting to modern workflows
• A growth team focused on clarity, consistency, and impact