Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers.

So we invited a true personalization professional on to the podcast.

Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista. 

Anna has extensive experience leading transformative commercial programs involving analytics-driven, data-heavy approaches with a focus on retail and consumer industries. 

She enables cross-functional teams to develop, test, and scale granular, impactful pricing, promotion, and personalization strategies.

For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!

Instructions on how to rate and review Beyond Conventional Marketing on Apple Podcasts can be found here.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data.
More information about Lucas and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/lhjohnson/
• Company Website: https://www.zippo.com/
• First Insight: https://www.firstinsight.com/
• Domo: https://www.domo.com/  

Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go.

More information about Kacy and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/kacyfabie/
• Company Website: https://colourrepublic.com/  

Keep connected with Beyond Conventional Marketing by following us on Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means. 

This is the fundamental tenet of human-based marketing:
Time is precious; therefore, attention is priceless.
Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

How do you market luggage to people who have stopped traveling?

It takes a truly nimble and culturally sensitive marketing team, for a start.

David Oksman, VP of Marketing & E-Commerce, Samsonite, moving at the speed of culture and the breadth of opportunities for digital marketing. 

Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Thanks for listening!Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

In a company of over 10,000 employees, how do you bake innovation into your organization’s culture?

Start by recognizing that innovation is not a single moment, but a process.

Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, integrating innovation into every aspect of the organization.

Check out these resources we mentioned during the podcast:

• Inside the Box by Drew Boyd and Jacob Goldenberg
• How to Fly a Horse by Kevin Ashton  

Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

When your marketing has been 90% digital for the last six or seven years, you’ll test just about anything.

The key to achieving a state of continual optimization is fostering the spirit of testing and introducing new ideas. True, not every idea will be groundbreaking, but this process provides an opportunity to inspire innovation and creative problem-solving.

John Becker, CMO at Investor’s Business Daily (IBD), was interviewed about his marketing initiatives, influencers, and willingness to test and experiment.

Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

Technology is the cutting edge of marketing innovation now and in the foreseeable future.

How do marketers make sure to stay on top of understanding tech and its myriad creative uses?

We interview Orchid Bertelsen, COO at Common Thread Collective, about the wisdom she’s learned about innovation, technology, and solving problems.
Check out this resource we mentioned in the episode:Gartner Hype Cycle

Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

After you’ve been creating excellent content for a while, you start to wonder who’s watching it.

To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given.

We interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about how he led a 50-year-old, privately owned family company into the era of data-driven marketing and personalization. 

(“It was a piece of cake,” Daniel quipped.)

Keep connected with Beyond Conventional Marketing by subscribing with Apple Podcasts, Spotify , or our website .

Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so

We’re so proud to announce the launch of our podcast, Beyond Conventional Marketing.

- Diane’s background and Breinify’s origin story- How Breinify adapted to COVID-19- Our goals for the podcast and what you can expect 

Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, Google or wherever you get podcasts. If you have ideas for the show, send them straight to Diane at [email protected] Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.Beyond Conventional Marketing is handcrafted by our friends over at: fame.so