Future of Consumer Marketing

Beyond Cookies: Building a Marketing System Without Tracking

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In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that has raised over $30 million in funding. Charles shares his journey from healthcare marketing to revolutionizing the mental health space through personalized psychology and a trust-based marketing approach. After experiencing a personal health crisis that included five brain surgeries, Charles dedicated his energy to creating a platform that helps people understand themselves better and access personalized psychological support in an ethical, scalable way.

Topics Discussed:
  • Building a trust-based marketing engine in the sensitive mental health space
  • Why traditional digital marketing tactics don't work for mental wellness brands
  • Transforming from a direct-to-consumer approach to a partnership-driven growth model
  • Creating organic word-of-mouth marketing through exceptional service delivery
  • Balancing brand building with acquisition metrics in healthcare technology
  • The unique challenges of marketing mental health services ethically
  • Turning healthcare from a reactive sickness system into a proactive wellness platform
    • ...more
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    Future of Consumer MarketingBy The Global Talent Co.