For 35 years, Dr. Rainer Balbach built automotive supply chains for Daimler AG Mercedes-Benz across Germany, India, Singapore, Egypt, and Russia. From deep-drawing aluminum to high-pressure die casting that replaced 150 sheet metal parts with one, he witnessed firsthand how innovation struggles against organizational resistance.

In this episode, Rainer tells host Sasan Hashemi what nobody wants to admit: Europe stopped promoting entrepreneurs and started promoting controllers. The engineers who built empires were replaced by consultants who worship spreadsheets. Meanwhile, Singapore became a paradise for innovation.

The technology isn't the problem. Europe has world-class engineering. The problem is cultural: we stopped acting like entrepreneurs and started acting like auditors.

We're not failing because we can't innovate. We're failing because we won't.

Germany's economy is losing momentum while many European peers continue to grow. What needs to change?

In this episode, Sasan Hashemi speaks with Dr. Andreas Cornet, former McKinsey senior partner with 30+ years in the automotive industry. They discuss why Germany may need an economic pivot, how "Shift and Lift" can guide investment and productivity, and where energy policy and regulation hold the biggest impact. The discussion is led through 30 years in consulting, from systems thinking to constructive dissent - and reflections on where past transformations could have gone further.

Follow the podcast along for monthly conversations with insiders and innovators as we explore where cost management and manufacturing are heading. Find the video episodes on our YouTube Channel here: https://www.youtube.com/@Beyond_Cost

From the factory floor to the boardroom, Thomas Dieringer has seen what it takes to build software that manufacturers actually use.

In this episode of Beyond Cost, host Sasan Hashemi sits down with Thomas Dieringer, an entrepreneur and business angel with 20 years of experience founding B2B software companies in cost engineering. Mr. Dieringer shares what separates successful software companies from those that fail, from navigating complex sales cycles to managing investors and knowing when to pivot.

Follow the podcast along for monthly conversations with insiders and innovators as we explore where cost management and manufacturing are heading.

Is Germany losing its most powerful industry right in front of our eyes? In this premiere episode of the Beyond Cost podcast, Tset CEO & Co-founder Sasan Hashemi sits down with Andreas Hartmann, former board member at ZF Friedrichshafen AG, to explore what's really at stake for the German automotive industry. As electric vehicles reshape the global market and Chinese automakers surge forward, we ask the tough questions: Why did Germany underestimate the speed of the EV shift? Can traditional OEMs survive in a software-driven, battery-powered market? And most importantly, will Germany still be a global automotive leader in 20 years? Follow along for monthly conversations with insiders and innovators as we explore where the manufacturing world is heading and who is getting it right.