🌿Welcome to another episode of the Plant Based On Fire pod!🌿

In this captivating episode, Bryan delves into the mind of Paul Shapiro, CEO of The Better Meat Co., best-selling author, and a renowned advocate for sustainable food innovation.

Shapiro shares his transformative journey from witnessing animal cruelty to spearheading technological advancements in meat production. The episode explores the innovative process of using fermentation to create meat from microbes, offering a sustainable and ethical alternative to traditional meat production. Shapiro candidly discusses the challenges and triumphs of starting and scaling a food technology company in the competitive and ever-evolving alternative protein space.

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🔗 Useful Links:

• https://www.bettermeat.co/
• https://www.paul-shapiro.com/
• https://cleanmeat.com/

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