Beyond Four Walls

Hana James co-founded Greenhouse Juice Co. and turned a single Toronto shop into one of Canada’s most iconic wellness brands. In this episode, she shares how she built a multi-million dollar business while staying true to sustainability and health.

We talk about what it really takes to start a wellness brand from scratch, the truth about “healthy” juice, scaling a company without selling out, and how Greenhouse became a household name — one glass bottle at a time.

🔗 Learn more: https://greenhouse.ca
📸 Follow Greenhouse: @greenhousejuice

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💫 Follow the Penzo Group:
@beyondfourwallspodcast
@thehomekin
@thepenzoteam
@urban_blueprint

00:00 Intro04:08 Building a Health-Conscious Brand08:32 Expanding Nationwide and Beyond12:37 Innovations in Juice Production15:35 The Founders' Unique Skillsets17:52 Building a Strong Team28:23 Incorporating Wellness at Home

Anna Morrison left a high-stress career producing luxury photo shoots to start something that brought her and others closer to what matters: time, connection, and unforgettable travel memories with family.

She’s the founder of AM Travel, a luxury travel business that curates personal, meaningful trips for families and individuals looking to enjoy the world without the overwhelm of planning it all.

In this episode, Anna and Gabrielle explore:

• Why parents shouldn’t be afraid of long flights or kid-friendly adventures

• The biggest misconception about luxury travel (especially with kids)

• The truth about “TripAdvisor overload” — and how to avoid it

• How to build trips around your stage of life, not just your dream board

• Why Canada deserves a glow-up on the global travel map

🌐 Learn more at amtravel.ca

💫 Follow the Penzo Team:

• @beyondfourwallspodcast

• @thehomekin

• @thepenzoteam

In this episode of Beyond Four Walls, Gabrielle Chapman sits down with Olivia and Luca Penzo to discuss their journey of transforming their home into a family sanctuary. They share their insights on renovation planning, making bold design choices, and balancing family life during the construction process. They reflect on their neighborhood's charm and offer advice to families facing similar decisions about staying, renovating, or moving. Tune in to hear about their inspiring story, thoughtful design solutions, and what makes a house truly feel like home.

Stay connected with all things home, design, and wellness by following:

• The Penzo Team: @ThePenzoTeam

• Urban Blueprint: @Urban_Blueprint

• Homekin: @TheHomekin

If you enjoyed this episode, don’t forget to follow, download, and subscribe on your favorite podcast platform. Leave us a review and share your thoughts—it helps others discover the show! Catch video highlights and full episodes on YouTube, and make sure to like, comment, and subscribe to our channel for more inspiring conversations.

Thank you for your support, and we’ll see you next time on Beyond Four Walls!

00:00 Intro

03:58 The Big Move and Major Renovations

14:00 Design Choices and Inspirations

21:07 Navigating Renovation Challenges

In this episode of Beyond Four Walls, Natasha sits down with Zoe Paliare and Tanya Kololian, the visionary co-founders of Trove, Toronto’s premier wellness center. Discover how their personal wellness journeys inspired the creation of Trove.

Zoe and Tanya share the story behind Trove’s name, their unique approach to building a holistic space, and how they’ve cultivated a sense of home for clients. Learn how this thoughtfully designed oasis supports mind, body, and spirit through curated services and intentional spaces.

Whether you’re seeking relaxation, healing, or a moment of self-reflection, Trove offers a transformative experience that’s redefining urban wellness.

Visit Trove at 426 Adelaide St. West, Toronto, or explore their services at TroveWellbeing.com. Follow them on Instagram: @TroveWellbeing.

Stay connected with all things home, design, and wellness by following:

If you enjoyed this episode, don’t forget to follow, download, and subscribe on your favorite podcast platform. Leave us a review and share your thoughts—it helps others discover the show! Catch video highlights and full episodes on YouTube, and make sure to like, comment, and subscribe to our channel for more inspiring conversations.

Thank you for your support, and we’ll see you next time on Beyond Four Walls!

0:00 Intro

01:18 The Inspiration Behind Trove

05:06 Services Offered at Trove

07:03 The Branding and Naming of Trove

13:59 Creating a Home-Like Atmosphere

22:56 The Future of Trove

In this episode of Beyond Four Walls, Gabrielle chats with Natasha, founder of Homekin, a visionary interior design service. Natasha shares the inspiration behind Homekin and its mission to make interior design approachable, personalized, and accessible. They discuss the barriers in traditional interior design and how Homekin empowers clients to bring their unique vision to life. Listen in to explore Homekin's seamless consultation process and discover how they transform living spaces with style and ease.

@thehomekin

@thepenzoteam

@urbanblueprint

00:00 Intro

01:33 The Inspiration Behind Homekin

07:37 Step-by-Step Guide to Homekin's Services

10:25 Sponsor Message: The Penzo Team

11:04 Expanding Homekin's Services

17:37 Empowering Designers and Streamlining Logistics

Explore the dynamic world of entrepreneurship, design, and family in this episode of Beyond Four Walls. This conversation dives into the lives of Natalie Marshall and Ali Ushak, co-founders of multiple businesses including Kip Sleepwear, ABE Automotive, and ProShield. Discover how they balance their thriving businesses, family life, and shared passion for creating meaningful spaces. Get inspired by their entrepreneurial journey, learn the secrets behind their growing brands, and uncover the deeper meaning of home and family in business.

sleepinkip.com

abeautomotive.com

proshieldprotect.com

homekin.com

urbanblueprintdevelopments.com

Instagram:

@kip_sleepwear

@abe_automotive

@proshieldglobal

@thepenzoteam

@thehomekin

@urban_blueprint

Welcome back to another episode of 'Beyond Four Walls' as we kick off season two with Syd Berchtold, co-founder of The Narwhal. Join us for a conversation about how Syd's roots in the Summerhill community and her passion for fashion and design shaped the creation of The Narwhal. Syd shares her journey from running her mom's interior design company to founding The Narwhal, focusing on female-founded, environmentally-friendly brands. Discover how her unique style translates into both her wardrobe and her boutique, reflecting the vibrant and welcoming atmosphere of the Summerhill neighborhood. Syd discusses the significance of having a physical store, her favorite local shops, and the essence of home and community.

The Narwhal Boutique - https://www.narwhalboutique.com/

The Narwhal Boutique Instagram - @narwhalboutique

Penzo Team - @thepenzoteam

00:00 Intro

04:32 Fashion and Lifestyle at The Narwhal

07:00 Home Aesthetics and Personal Style

11:22 Building a Boutique: From Vision to Reality

15:48 Defining Style and Future Vision

On this episode of Beyond Four Walls, Gabrielle speaks with Lex Gallagher, owner of Toronto-based home organization company Organized by Lex. Lex shares her journey from being a health and phys-ed teacher to becoming a professional home organizer. They dive into various organizational topics, including the challenges of decluttering, dealing with sentimental items, and creating effective organizing systems. Lex also shares valuable insights on handling spaces with limited storage, managing children's playrooms, and the importance of decluttering before a move. Listeners will learn about the different services her company offers, from one-on-one decluttering sessions to move management, and why she believes a home should be a place of comfort and calm.

The Penzo Team - @thepenzoteam⁠

Urban Blueprint - ⁠@urban_blueprint⁠

Homekin - ⁠@thehomekin

Lex Gallagher - @organizedbylex

In this episode of Beyond Four Walls, Gabrielle sits down with interior designer Cynthia Ferguson. They discuss Cynthia’s unconventional journey into the world of interior design, her passion for color and maximalism, and her experiences working on diverse projects across Canada and beyond. Cynthia shares insights into her design philosophy, emphasizing the importance of personalization and the timelessness of classic design over fleeting trends. The conversation also highlights the significance of creating a cohesive design roadmap and the evolving nature of home aesthetics through different phases of life. Tune in to learn about Cynthia’s favorite spaces in her own home, her professional inspirations, and how she helps clients infuse their homes with unique character and joy.

The Penzo Team - @thepenzoteam⁠

Urban Blueprint - ⁠@urban_blueprint⁠

Homekin - ⁠@thehomekin

Cynthia Ferguson Designs - @cynthiafergusondesigns

00:00 Intro

02:02 Cynthia's Journey into Interior Design

05:07 Embracing Color and Maximalism

11:57 Client Relationships and Project Evolution

17:38 Design Inspiration and Trends

32:52 Global Clientele and Remote Projects

35:43 Cynthia's Favorite Spaces

Join host Natasha Penzo on this episode of Beyond Four Walls as she explores luxury table settings and home experiences with Amy Burstyn Fritz, co-founder of Burstyn Inc. and the visionary behind Misette. Amy shares her journey from launching Misette during COVID-19 as a passion project with her sister to its evolution into a renowned luxury tableware line.

Discover Amy's connections to Toronto's arts scene, her fundraising efforts, and her contributions to literary events. Learn about the intricate process of creating Misette and its recognition by top retailers and publications.

Tune in for an inspiring conversation that covers everything from table etiquette to everyday home experiences.

00:00 Intro

02:55 The Birth of Misette

05:36 Challenges and Successes

10:38 Expanding Misette

11:53 Design Philosophy and Inspiration

21:48 Table Etiquette and Personal Touch

25:50 Future Plans and Dream Guests