In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Katie specializes in “the design of getting people to change,” applying behavioral science and gamification to help communities and businesses drive measurable environmental action.

She’s the author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played — a book Forbes named one of the top five for social entrepreneurs, and one that Seth Godin praised as “an urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.”

Katie is also the founder of Hello World Labs, a platform where she teaches green leaders how to use data, creativity, and game mechanics to boost climate engagement. Most recently, she launched Earth Doctors, a project aimed at empowering kids to become the next generation of planet healers.

In this conversation, we explore:

• Why traditional sustainability messaging often falls flat
• What it means to design for action using behavioral science and systems thinking
• How climate action can be transformed into a compelling, data-driven experience
• And what marketers, creatives, and purpose-driven brands can learn from the world of games

If you care about people, purpose, or the planet — this episode will reframe how you think about impact.

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