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Beyond Green: Aligning Business with Carbon Markets
Summary
In this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the role of AI in improving market efficiency, and the need for collective action to address climate change. The conversation emphasizes the balance between profitability and sustainability, urging businesses to reassess their values and consider their impact on future generations.
Guest Name: Wolf Lichtenstein
Guest Title: Founder, Evergreen Carbon, Principal, Lightstone Consulting
Email: [email protected]
Website: Evergreen Carbon
LinkedIn: https://www.linkedin.com/in/wolf-lichtenstein-617a2812/
Takeaways
- Purpose-driven businesses can scale when values align with systems.
- Wolf Lichtenstein has nearly 30 years of experience in carbon markets.
- Evergreen Carbon provides bespoke solutions for carbon credit procurement.
- Large corporations are increasingly investing in carbon offset strategies.
- Greenwashing is a concern, but green hushing is also prevalent.
- Operational challenges include growing a customer base and communication.
- Integrity in carbon projects is crucial for market trust.
- Community engagement is essential for successful carbon projects.
- AI is transforming the efficiency of carbon markets.
Chapters
- 00:00 Introduction to Purpose-Driven Business
- 01:21 Wolf Lichtenstein's Journey in Carbon Markets
- 03:25 Evergreen Carbon's Impact and Achievements
- 04:42 The Role of Large Corporations in Carbon Offsetting
- 07:31 Challenges in Carbon Market Engagement
- 11:34 Greenwashing vs. Green Hushing in Carbon Markets
- 13:51 Operational Challenges in Carbon Credit Sales
- 17:03 The Importance of Integrity in Carbon Projects
- 19:01 Community Impact of Carbon Projects
- 20:49 The Future of Carbon Markets and Trust
- 22:45 Raising Awareness and Education in Carbon Markets
- 25:23 The Role of AI in Carbon Market Efficiency
- 28:45 The Evolution of Carbon Credit Standards
- 33:04 Innovations in Carbon Removal Techniques
- 36:29 Balancing Profitability and Sustainability
- 39:51 The Call for Collective Action on Climate Change
- 44:04 Final Thoughts and Future Directions
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By Aimee HaasteabySummary
In this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the role of AI in improving market efficiency, and the need for collective action to address climate change. The conversation emphasizes the balance between profitability and sustainability, urging businesses to reassess their values and consider their impact on future generations.
Guest Name: Wolf Lichtenstein
Guest Title: Founder, Evergreen Carbon, Principal, Lightstone Consulting
Email: [email protected]
Website: Evergreen Carbon
LinkedIn: https://www.linkedin.com/in/wolf-lichtenstein-617a2812/
Takeaways
- Purpose-driven businesses can scale when values align with systems.
- Wolf Lichtenstein has nearly 30 years of experience in carbon markets.
- Evergreen Carbon provides bespoke solutions for carbon credit procurement.
- Large corporations are increasingly investing in carbon offset strategies.
- Greenwashing is a concern, but green hushing is also prevalent.
- Operational challenges include growing a customer base and communication.
- Integrity in carbon projects is crucial for market trust.
- Community engagement is essential for successful carbon projects.
- AI is transforming the efficiency of carbon markets.
Chapters
- 00:00 Introduction to Purpose-Driven Business
- 01:21 Wolf Lichtenstein's Journey in Carbon Markets
- 03:25 Evergreen Carbon's Impact and Achievements
- 04:42 The Role of Large Corporations in Carbon Offsetting
- 07:31 Challenges in Carbon Market Engagement
- 11:34 Greenwashing vs. Green Hushing in Carbon Markets
- 13:51 Operational Challenges in Carbon Credit Sales
- 17:03 The Importance of Integrity in Carbon Projects
- 19:01 Community Impact of Carbon Projects
- 20:49 The Future of Carbon Markets and Trust
- 22:45 Raising Awareness and Education in Carbon Markets
- 25:23 The Role of AI in Carbon Market Efficiency
- 28:45 The Evolution of Carbon Credit Standards
- 33:04 Innovations in Carbon Removal Techniques
- 36:29 Balancing Profitability and Sustainability
- 39:51 The Call for Collective Action on Climate Change
- 44:04 Final Thoughts and Future Directions