Summary

In this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the role of AI in improving market efficiency, and the need for collective action to address climate change. The conversation emphasizes the balance between profitability and sustainability, urging businesses to reassess their values and consider their impact on future generations.

Guest Name: Wolf Lichtenstein
Guest Title: Founder, Evergreen Carbon, Principal, Lightstone Consulting
Email: [email protected]

Website: Evergreen Carbon

LinkedIn: https://www.linkedin.com/in/wolf-lichtenstein-617a2812/

Takeaways

• Purpose-driven businesses can scale when values align with systems.
• Wolf Lichtenstein has nearly 30 years of experience in carbon markets.
• Evergreen Carbon provides bespoke solutions for carbon credit procurement.
• Large corporations are increasingly investing in carbon offset strategies.
• Greenwashing is a concern, but green hushing is also prevalent.
• Operational challenges include growing a customer base and communication.
• Integrity in carbon projects is crucial for market trust.
• Community engagement is essential for successful carbon projects.
• AI is transforming the efficiency of carbon markets.

Chapters

• 00:00 Introduction to Purpose-Driven Business
• 01:21 Wolf Lichtenstein's Journey in Carbon Markets
• 03:25 Evergreen Carbon's Impact and Achievements
• 04:42 The Role of Large Corporations in Carbon Offsetting
• 07:31 Challenges in Carbon Market Engagement
• 11:34 Greenwashing vs. Green Hushing in Carbon Markets
• 13:51 Operational Challenges in Carbon Credit Sales
• 17:03 The Importance of Integrity in Carbon Projects
• 19:01 Community Impact of Carbon Projects
• 20:49 The Future of Carbon Markets and Trust
• 22:45 Raising Awareness and Education in Carbon Markets
• 25:23 The Role of AI in Carbon Market Efficiency
• 28:45 The Evolution of Carbon Credit Standards
• 33:04 Innovations in Carbon Removal Techniques
• 36:29 Balancing Profitability and Sustainability
• 39:51 The Call for Collective Action on Climate Change
• 44:04 Final Thoughts and Future Directions

Summary:

In this episode of Louder Than Green, Aimee Haasteaby interviews Brando Crespi, a pioneer in sustainable business practices and eco-innovation. They discuss the importance of integrating ancient wisdom with modern technology to create regenerative solutions for the climate crisis. Brando shares his journey from a near-death experience to becoming an ecopreneur, emphasizing the role of biochar in addressing environmental challenges. The conversation explores innovative agricultural practices, the business landscape of biochar, and the need for a collaborative approach in the corporate world. Brando advocates for a shift in mindset towards sustainability, urging businesses to take responsibility and embrace change for a better future.

Guest Name:  Brando Crespi
Guest Title: Co-Founder & Executive Chairman, Global Biocarbons
Phone: +917 399 4433
Email: [email protected]

Website:  https://globalbiocarbons.com/ 

LinkedIn: https://www.linkedin.com/in/brandocrespi/

Other links: onemillionforests.org

Takeaways

• Sustainable business strategies can support people, planet, and profits.
• Brando Crespi has over four decades of experience in ecological innovation.
• Biochar plays a crucial role in addressing the climate crisis.
• Ancient wisdom can inform modern regenerative practices.
• Collaboration is essential for creating impactful change in business.
• The carbon market is evolving, and biochar is a key player.
• Decarbonizing industries requires innovative solutions like biocarbon.
• Sustainability must be profitable independently of grants or credits.
• Systems thinking is vital for understanding the interconnectedness of ecological issues.
• Business leaders need to embrace risk-taking for meaningful change.
  

  Chapters

  • 00:00 Introduction to Sustainable Business and Innovation
  • 02:03 Brando Crespi's Eclectic Journey in Environmentalism
  • 05:03 The Role of Biochar in Climate Solutions
  • 16:44 Scaling Innovations in Agriculture and Beyond
  • 25:00 The Future of Biocarbon in Industry
  • 26:14 The Role of Biochar in Environmental Solutions
  • 29:30 Challenges in Traditional Business Thinking
  • 35:16 Lessons from Indigenous Wisdom
  • 42:06 The Need for Bold Business Leadership
  • 46:08 Collaboration for a Sustainable Future
    

Summary

In this episode, JC Vautrin shares his unique journey from the oil and gas industry to becoming a sustainability advocate. He emphasizes the importance of integrating sustainability into business strategy, highlighting that it is not merely a cost but a strategic investment that can lead to long-term profitability. JC discusses the cultural shifts needed within organizations to embrace sustainability, the common pitfalls companies face, and the importance of measurement in evaluating sustainability initiatives. He also contrasts the approaches of startups and legacy businesses in adopting sustainable practices and offers guiding principles for leaders looking to make impactful changes. Throughout the conversation, JC maintains a balance of optimism and realism about the challenges and opportunities in the sustainability landscape.

Guest Name: JC Vautrin
Guest Title:  Blue Ocean Future Inc   Co-Founder
Phone: 1 984 8951453
Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jcvautrin/

Tune in to this episode as Greg Bell, the mastermind behind Bell Environmental and Business Consulting Services, unveils the groundbreaking potential of basalt fiber. Discover how this sustainable material is set to revolutionize erosion control and flood mitigation, offering a greener alternative to plastics. Dive into the challenges and opportunities of bringing basalt fiber manufacturing to the U.S., and learn why co-development partnerships and strategic financing are key to driving this innovation forward. Don't miss Greg's insights on creating a lasting positive impact on our environment!

Gregory Bell

President, Bell Environmental and Business Consulting Services, LLC

Cell:  843-655-9686

Email:  [email protected]

LinkedIn Link to access posts on Basalt Fiber:  (2) Gregory T. Bell | LinkedIn

Key Takeaways

• Greg Bell has over 35 years of experience in material testing and environmental consulting.
• Basalt fiber is a sustainable material derived from igneous rock, offering unique properties for erosion control.
• Traditional synthetic materials pose environmental risks, including microplastics and harmful additives.
• Regulatory challenges exist for the approval of new materials in sensitive environments.
• There is a growing interest in sustainable materials among manufacturers and regulatory bodies.
• Basalt fiber could bridge the gap between environmental needs and manufacturing demands.
• The potential for U.S. manufacturing of basalt fiber is promising due to local mineral deposits.
• Co-development partnerships are crucial for bringing basalt fiber products to market.
• Financing and investment opportunities are needed to support the growth of basalt fiber manufacturing.
• Greg encourages listeners to take action and contribute to environmental solutions.

Join us on Louder Than Green as Aimee dives into an inspiring conversation with Larry Dominguez, a visionary in ecological consulting. Discover how Larry's journey from fieldwork to founding Ecoassets Environmental is reshaping sustainable practices. Uncover the secrets to building resilient teams, leveraging technology, and nurturing future ecologists—all while balancing the delicate dance between protecting our planet and serving human needs. Tune in for insights that could redefine your approach to environmental stewardship!"