In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.