“Most people wouldn’t care if 74% of brands disappeared in the future.” This is a through provoking quote from the book “Path to Purpose – how to use cause marketing to build a more meaningful and profitable brand.” In this episode of Beyond Ideas we go “Beyond Marketing” and we explore with author Carolyn Butler-Madden the necessity for cause marketing in today’s increasingly conscious world of consumerism. Millennials and Technology are changing the face of consumerism. We explore what cause marketing is, why it is so important today and into the future, where and when to begin a cause marketing campaign and then explore how Airbnb have used cause marketing to make a huge difference to the community and to their bottom line. Carolyn is unapologetic in her position on brands today and is a thought leader in this area. It is an exciting and thought provoking episode. #pathtopurpose #causemarketing #carolynbutlermadden #beyondideas #create #innovate #collaborate.

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