Beyond Influence

We chat with the dynamic Kay Brown of Betches and The Betchelor podcast about her journey to becoming a well known content creator. 

Kay talks about the importance of connecting with your audience one-on-one to build community. We discuss her growth from content creation as a hobby to a career, including how she dedicated more time and energy to her craft. We also explore how your personal brand can guide your career choices, as Kay shares why staying true to your personality — even at the risk of losing followers — is crucial. Hear Kay’s story and why she believes that people may come for the content, but being honest and true to your character is what makes them stay.

Follow Kay on social @Kayyorkcity.

Cole and Tezza, the visionary duo behind the Tezza app, created a seamless platform for content creation. Originating from a tight-knit bond as childhood friends, their relationship blossomed into romance and eventually dating and marriage. Combining Tezza's artistic flair in photography and art direction with Cole's experience in product development, they started their entrepreneurial journey from their New York apartment in 2018. What began as a humble endeavor has grown into the success story of Tezza, now a thriving multimillion-dollar creative tool made specifically for creators.

In this episode, we talk to Cole and Tezza about how they started Tezza from scratch. Learn how they balance their time as founders, influencers, and parents, and get their honest advice about becoming a full-time content creator.

Follow Tezza @Tezza.Barton and Cole @Cole_hermm.

Tune in to our chat with Nicole The Intern, where we cover her journey and the significant steps she took that led to Mixoloshe’s upcoming rebrand to SMASHD. Plus, learn why her account is known as having "the best marketing strategy ever".

In this episode, we talk with CMO Mike Chambers and Nicole about the importance of consistent content creation and following through to see tangible results. Discover tips on how to stay motivated — even when you don’t have immediate success. Learn about the benefits of rewarding and involving your community throughout your entire brand evolution. Leverage learnings from the viral strategy of Mixoloshe/SMASHD to help guide your own marketing initiatives.

Follow Nicole The Intern @TheBestMarketingStrategyEver and the brand she blew up @mixoloshe (soon to be SMASHD).

Join us as we explore the world of pet influencing and how this space is booming for creators like Lindsay Van Bramer and her dog, Beth, also known as PardonThyFrench.

In this episode, we discuss how to make your pet relatable in a way that can be just as powerful as your connection with your audience. Learn how breaking free from management companies to go independent is a game-changer for your personal brand. We also chat about collaborating with bigger brands to expand your reach and embracing your creativity to turn it into a thriving business. 

Tune in for valuable insights, practical advice, and inspiring stories that will help you and your furry friend succeed in the world of pet influencing. 

Follow Lindsay and Beth on social media @PardonThyFrench.

Dive into the dynamic world of personal and professional growth with our guest, Tiffany Pennywell of Love is Blind! We’ll explore the journey of finding yourself and carving out your niche in the vast world of content creation. 

During this episode, Tiffany shares tips on building the confidence to post without fear of mistakes and the importance of stepping back to enjoy life beyond the screen. We discuss the nuances of exclusive vs. non-exclusive partnerships and the critical process of thoroughly interviewing potential management teams. Listen for tips on letting go of the fear of maintaining perfection to achieve a more fulfilling creative process. 

Follow Tiffany on Instagram @TCPenny.

Join us as we talk to Marcel Cunningham, better known as BasicallyIDoWrk, as he takes us through his exciting journey of turning video game streaming into a full-time career. 

In this episode, Marcel shares his thoughts on following your passions and how to set boundaries to ensure your hobby remains enjoyable even as it becomes your job. He discusses how he grew his community early on and found a unique niche to set him apart in the crowded world of streaming and content creation. Tune in for insights, advice, and personal stories that will inspire you and help with your creative pursuits.

Follow Marcel on YouTube, TikTok, and Instagram @BasicallyIDoWrk.

This week, we sit down with Jason Tartick, a Wall Street Journal Best-Selling Author and host of Apple’s top-charting business podcast, "Trading Secrets." Jason’s journey is nothing short of inspiring — after a decade in corporate banking, he ventured into reality TV as a contestant on Season 14 of ABC's "The Bachelorette." Since then, he has successfully transitioned into full-time content creation, entrepreneurship, and talent management.

In this episode, Jason shares his insights on building a career as a creator. He discusses the importance of time management, navigating industry growth, and the creation of his talent management company, Rewired Talent. Jason also opens up about overcoming imposter syndrome and the successes of his book tour for "Talk Money To Me." 

Follow Jason on Instagram @Jason_Tartick

Meet Dr. Morgan, a seasoned relationship coach, attachment theory expert, and the creator of the E.S.L. Relationship Method. After leaving her clinical practice to share her insights on social media, Dr. Morgan has successfully transformed her passion for helping others into a thriving business — including her podcast with over 5 million downloads. 

In this episode, Dr. Morgan shares her personal and professional transition from practice to podcasting, detailing how she leveraged her own expertise as her main product. She offers invaluable advice for budding influencers, emphasizing the importance of community and perseverance through the challenging early stages. Tune in for an inspiring discussion packed with practical tips for anyone looking to follow their passion as a creator.

Follow Dr. Morgan on Instagram @drmorgancoaching.

Chelsea Griffin Appiah is a reality TV personality who gained popularity after appearing on season 4 of Love is Blind, along with her now-husband Kwame Appiah. She transitioned from her career in pediatric speech therapy to a full-time content creator, and part-time working for Kinetic Content Casting, helping to cast future reality TV stars.
Kwame and Scott sit down with Chelsea to chat about life after overnight follower growth & success. Learn how Chelsea’s life drastically changed, and how she maintains her individuality and authenticity as a person and a content creator.

Welcome to the first episode of Beyond Influence! To kick things off, hosts Kwame Appiah and Scott Sutton chat about all things social and influencer marketing. Kwame tells all about his journey from sales to reality TV to content creator — and now, podcast host! Scott and Kwame discuss how they met and why they’re excited to co-host a podcast together. Plus, get an inside scoop on what’s in store for future episodes!