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Beyond Marketing with Sponge episodes
- 011: Kaila Hemler at Clarabridge on Tips For Synchronizing Sales and Marketing
In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.
45 min - 010: Jess Larkin at Okta Shares How to Build Successful ABM Programs
In this episode, we chat with Jess Larkin, Named Marketing Manager at Okta. Allison and Jess go way back so we're catching up with her about life at Okta, having a baby during the pandemic and the ins and outs of ABM.
26 min - 009: We're back, baby
It's....April? In today's episode we talk about coming back from our hiatus, how things have been going and what projects have us excited for 2021!
20 min - 008: Starting a New Job During Covid and NOT Burning Out, with Jen Senwoo
In this episode we talk with Jen Senwoo, Head of Demand Gen at Shippo. We discuss what it was like starting a new job during COVID, whether the East Coast and West Coast stereotypes hold up, and how to manage burnout while working for a start up.
49 min - 44 min
- 006: Interview with Meaghan Amato of Tracelink
In this episode, we chat with Meaghan Amato, Director Of Marketing Operations at Tracelink. We discuss what steps marketing teams can take to move past random acts of marketing during a global pandemic. Tune in!
57 min - 005: Interview with Margaret Irons of 3Pillar Global
In this episode we talk with Margaret Irons, Vice President of Marketing at 3Pillar Global. Margaret is fresh off of her maternity leave - she came back to 3Pillar after a big round of investment, had hired several new folks in sales and marketing - and oh, by the way, a global pandemic - so we talk to her about how she’s settling in, her advice for young marketers, and how she’s prepping her team for riding the wave of intense growth.
45 min - 004: Projects, Parenting, and Preference Centers
Today we’re talking about our continued reality of working with the kids at home,
how to get lead scoring right, and how to convince your boss that you really do need a preference center.27 min - 003: Facing 2H and Adapting Your Marketing Plans
Today we are talking about how things are picking up for us in June, what changes marketers are making to their 2020 plans, and how sales and marketing leaders can manage their stress to get the most out of their teams.
26 min - 002: Running a Remote Business
In this episode, we talk about what it's like running a remote business, how we put together a partnership agreement, and what projects are really lighting us up right now.
30 min
About Beyond Marketing with Sponge
From the publisher's feed
Beyond Marketing with Sponge is a podcast for marketers, and co-hosted by work wives Jessica Sprinkel and Allison Isett. Every week, Jess and Allison call each other to talk about growing their…
business, confronting burnout, and unapologetically enjoying their young families. We realtalk with influential marketers and hear their successes, failures, and what they'd be doing if it weren't for marketing. You'll end each show motivated, empowered, and refreshed: It's a hard job, but we are in this together.