Beyond Marketing with Sponge

In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.

In this episode, we chat with Jess Larkin, Named Marketing Manager at Okta. Allison and Jess go way back so we're catching up with her about life at Okta, having a baby during the pandemic and the ins and outs of ABM.

It's....April? In today's episode we talk about coming back from our hiatus, how things have been going and what projects have us excited for 2021!

In this episode we talk with Jen Senwoo, Head of Demand Gen at Shippo. We discuss what it was like starting a new job during COVID, whether the East Coast and West Coast stereotypes hold up, and how to manage burnout while working for a start up.

In this episode, we chat with Meaghan Amato, Director Of Marketing Operations at Tracelink. We discuss what steps marketing teams can take to move past random acts of marketing during a global pandemic. Tune in!

In this episode we talk with Margaret Irons, Vice President of Marketing at 3Pillar Global. Margaret is fresh off of her maternity leave - she came back to 3Pillar after a big round of investment, had hired several new folks in sales and marketing - and oh, by the way, a global pandemic - so we talk to her about how she’s settling in, her advice for young marketers, and how she’s prepping her team for riding the wave of intense growth.

Today we’re talking about our continued reality of working with the kids at home, how to get lead scoring right, and how to convince your boss that you really do need a preference center.

Today we are talking about how things are picking up for us in June, what changes marketers are making to their 2020 plans, and how sales and marketing leaders can manage their stress to get the most out of their teams.

In this episode, we talk about what it's like running a remote business, how we put together a partnership agreement, and what projects are really lighting us up right now.