In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a comprehensive business platform for content creators, enabling them to monetize their content across various social platforms through multiple revenue streams. With over 7 million users, Beacons has recently expanded their ecosystem with "Beacons for Brands," connecting advertisers with relevant creators for partnerships. Throughout the conversation, Kaitlin shares insights on creator marketing, product-led growth, and the evolving creator economy landscape, emphasizing the importance of empathy and understanding the unique challenges content creators face in building sustainable businesses.

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