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Introduction

On this episode of The Entrepreneur Ethos, we have a fascinating interview with Priyanka Vazirani. The discussion covers a wide range of topics related to entrepreneurship and building successful ventures. Priyanka shares her experiences and insights as a co-founder of a social startup and her current role in creating a platform for content distribution. The conversation starts with an exploration of how her team curates and summarizes content from trending topics on social media. Utilizing Chargebee and AI technology, they work 16 hours a day to provide scheduled and non-time-sensitive content for their users. 

Priyanka emphasizes the importance of complementary co-founders and the need for trust and shared vision in building successful partnerships. During the interview, the importance of discoverability and instant visibility in capturing users' attention is discussed. Priyanka highlights the unique selling point of her platform, providing a glimpse of content to help users decide if it's worth investing their time in. She also shares statistics on user engagement, with 50% of daily active users clicking on at least one piece of content. The conversation then shifts towards Priyanka's journey as an entrepreneur. 

She shares her experience starting a social startup called Benefactory, which successfully ran campaigns in India and the US. However, negative media portrayal led to a decline in participation in one of their campaigns. The discussion explores different business models, successful book strategies, and the value of building a community for entrepreneurs. Towards the end of the episode, the host expresses gratitude to Priyanka for sharing her insights and experiences. They invite listeners to share and review the podcast, join the email list, and check out the host's book "The Entrepreneur Ethos."

Timestamps

[00:01:14] Finance journey led to social impact startup.

[00:03:40] Epsilon appeals to both Gen Z and Millennials.

[00:10:11] High school friends turned cofounders in startup.

[00:11:15] Friends start endurance events, fascinating cofounder dynamics.

[00:16:54] Dashboard curates, AI summarizes, content scheduled. 24/7 coverage.

[00:18:55] Everyone is a media company; find distribution.

[00:21:37] Longer content still important for browsing. Discoverability key. Preview before committing.

[00:25:33] Different skills, divided tasks, shared vision. Volv: Gen Z and millennial go-to app.

[00:31:52] Sanpar's newsletter had a powerful referral engine.

[00:35:33] Involving customers in the product development process.

[00:37:39] Great convo, thanks for being on show

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