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Beyond PPC episodes
- What Is Post-Click Analysis and Why Do Data-Driven PPC Marketers Need to Use It?
The 6th episodes brings, or rather, keeps together your favorite digital marketer, Jason Pittock, and Miloš Đekić, CTO and Co-Founder of ClickGUARD. Their dialogue uncovers the power of the post-click analysis, known as “the secret sauce of data-driven Google Ads marketers.”
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ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
1. Transparent - we hide nothing and show everything;
2. Accountable - we offer a paper trail for everything our system does;3. Customizable - everything can be tweaked for you and your business needs;4. Controllable - you’re in control!► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard► LinkedIn: https://www.linkedin.com/company/clic...► Facebook: https://www.facebook.com/ClickGUARD► Twitter: https://twitter.com/ClickGUARD---Send in a voice message: https://anchor.fm/clickguard/message24 min - False Positives in PPC and What's Machine Learning Got to Do With It?
In our 5th episode, marketer extraordinaire Jason Pittock discusses with ClickGUARD’s co-founder and CTO, Miloš Đekić the importance of understanding what False Positives are and the role that Machine Learning has to play in this phenomenon.
Jason and Miloš go into detail explaining how Ad Tech tools that claim using ML / AI to block fraudulent traffic can be detrimental to the performance of an ad campaign. What’s more, these Ad Tech tools might actually set their users up to becoming victims of false positives.
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
1. Transparent - we hide nothing and show everything;
2. Accountable - we offer a paper trail for everything our system does;3. Customizable - everything can be tweaked for you and your business needs;4. Controllable - you’re in control!► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard► LinkedIn: https://www.linkedin.com/company/clic...► Facebook: https://www.facebook.com/ClickGUARD► Twitter: https://twitter.com/ClickGUARD---Send in a voice message: https://anchor.fm/clickguard/message27 min - The Meaning of ROAS and How to Improve It
What do you know about ROAS? Have you looked into it but didn't quite get what the numbers reflect and how could you possibly improve those numbers? We've got you covered! In this short-and-sweet fourth webinar session, Ralph Perrier, ClickGUARD's Founder and CEO, and Jason Pittock, Strategic Marketer, break down the essential know-how for improving your ROAS on Google Ads.
🔵 How to calculate your ROAS:
https://www.clickguard.com/blog/roas-...About ClickGUARD
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.Website:
https://www.clickguard.com/Instagram:
https://www.instagram.com/clickguard/YouTube:
https://www.youtube.com/clickguardFacebook:
https://www.facebook.com/ClickGUARDTwitter:
https://twitter.com/ClickGUARDLinkedIn:
https://www.linkedin.com/company/clickguard/13 min - Why Data-Driven Marketers Don't Use Google Smart Campaigns
In our third episode, Jason Pittock had an insightful talk with ClickGUARD’s founder Ralph Perrier about Google Smart Campaigns. The dialogue revolved around the value that Google Smart Campaigns service can bring you, the role of machine learning in ad campaigns, and the key metrics you have to look for when running Google Ads campaigns.
🔵 The evolution of Google Smart campaigns:
https://www.clickguard.com/blog/trust...About ClickGUARD
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.Website:
https://www.clickguard.com/Instagram:
https://www.instagram.com/clickguard/YouTube:
https://www.youtube.com/clickguardFacebook:
https://www.facebook.com/ClickGUARDTwitter:
https://twitter.com/ClickGUARDLinkedIn:
https://www.linkedin.com/company/clickguard/---Send in a voice message: https://anchor.fm/clickguard/message12 min - Why Strategy and Planning Is Key for Mastering Google Ads
In this episode, we will share with you why planning Google Ads and strategic thinking is of unprecedented importance for long term success. We go over the critical points to identify in stages, from planning Google Ads to strategic A/B testing for optimization and growth!
🔵 Get the FREE white sheets for your Google Ads Plan and start growing your campaigns:
https://www.clickguard.com/blog/googl...About ClickGUARD
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.Website:
https://www.clickguard.com/Instagram:
https://www.instagram.com/clickguard/YouTube:
https://www.youtube.com/clickguardFacebook:
https://www.facebook.com/ClickGUARDTwitter:
https://twitter.com/ClickGUARDLinkedIn:
https://www.linkedin.com/company/clickguard/9 min - How to Hack Google Ads for Maximum Profits
In this first episode, Marketer Jason Pittock interviews Ralph Perrier, Founder and CEO of ClickGUARD. The session is packed with practical advice, ideas, and tricks on how to hack Google Ads for maximum profits.
🔵 Download free +5k Kids YouTube Channels exclusion list:
https://www.clickguard.com/the-ultima...About ClickGUARD
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.Website:
https://www.clickguard.com/Instagram:
https://www.instagram.com/clickguard/YouTube:
https://www.youtube.com/clickguardFacebook:
https://www.facebook.com/ClickGUARDTwitter:
https://twitter.com/ClickGUARDLinkedIn:
https://www.linkedin.com/company/clickguard/14 min
About Beyond PPC
From the publisher's feed
Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.