Get ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity and how she discovered that this trait was actually a survival mechanism she adopted in her early childhood. She shares the lessons she learned on her journey, especially about the power of surrendering and how it helped her navigate life's challenges and uncertainties. We also delve into the significance of building self-trust and its transformative impact on our lives. Plus, Iris gives you essential tools for personal growth and success. Believe me, this interview is packed with wisdom and insight that you won't want to miss! Lista? Let's get into today's episode!

More about Iris Garcia:

Iris is a proud first-generation Latina (Mexicana) and the eldest daughter of immigrant parents. Iris' journey has allowed her to embrace her pivoter spirit. From teaching in the classroom for 7 years to corporate America and she is on a mission to build her life coaching business. Iris is a life coach who helps women of color go inward in their healing journey and trust themselves again. In her free time, Iris loves to go to new coffee shops, is loving her new chapter as a fiance, travel, and be with loved ones.

Topics covered on Transform Your Life through the Power of Surrender:

1. Iris's transition from being a teacher to a life coach.

2. What does it mean to embrace adversity and how can it contribute to personal growth?

3. Iris shares how they developed self-trust after being a planner all their life.

4. Iris explains what it truly means to surrender and how it can transform your life.

5. Why is connecting with your body crucial in the process of surrendering?

6. The difference between surrendering and giving up.

7. Why do many people struggle with surrendering?

8. How can surrendering impact our relationships, careers, and overall life satisfaction?

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Connect with Iris Garcia:

• Instagram: @intentionally_iris

• Book a call: linktr.ee/intentionally_iris

Are you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of Leticia Torres, a personal finance coach for Latinas and Latinos. From her humble beginnings as an immigrant and DACA recipient to becoming a first-generation college graduate and excelling in the corporate tech world, Leticia's story is one of resilience, determination, and triumph.

After experiencing burnout, she decided to make a bold transition into entrepreneurship, dedicating herself to bridging the wealth gap and cultivating financial independence within the Latino community. Listen in as Leticia shares the challenges she encountered along the way, the mindset shifts she experienced while working together one-on-one, and how she booked her first client within the first month! If you're ready to take control of your life and adopt a can-do attitude while building your legacy, this episode is a must-listen! Lista? Let's get into today's episode!

More about Leticia Torres:

Leticia Torres is a multifaceted Latina whose inspiring journey embodies resilience and determination. As an immigrant and DACA recipient, she defied the odds to become a first-generation college graduate. After earning a Bachelor of Fine Arts in Interior Design from San Jose State University in 2019, she entered the corporate tech world, where her curiosity and ambition thrived, making her the first woman in her family to excel in this environment.

Leticia's interest in investing sparked when she was introduced to the option of opening a 401K retirement account, leading her to delve into the world of personal finance. Armed with newfound knowledge, she confidently negotiated to a 6-figure salary, transforming her career and financial trajectory. After four years in Tech, and one year in the architectural space, she realized her career did not bring her fulfillment anymore as she was experiencing burnout.

Having experienced the transformative power of financial literacy firsthand, Leticia transitioned into entrepreneurship as a personal finance coach. With unwavering commitment, she now dedicates herself to teaching the Latino community the principles of personal finance and investing, aiming to bridge the wealth gap and cultivate financial independence. In shaping her destiny, Leticia is also uplifting others to build a lasting legacy of financial success.

Topics covered on From a DACA Recipient to Thriving Personal Finance Coach:

1. Leticia shares how she overcame hardships to become a first-generation college graduate.

2. Leticia's transition from a successful corporate career into entrepreneurship as a personal finance coach.

3. How is Leticia working to bridge the wealth gap and cultivate financial independence within the Latino community?

4. What lessons can we learn from Leticia's journey of resilience and determination?

5. How did Leticia successfully negotiate a six-figure salary increase in the corporate tech world?

6. Why is Leticia particularly passionate about helping Spanish-speaking Latinos improve their financial literacy?

7. How does Leticia encourage others to overcome fear and take control of their finances?

8. What role did private coaching play in Leticia's journey towards becoming a personal finance coach?

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Connect with Leticia Torres:

• Instagram: @leticiaa__torres

• Schedule a call: www.linktr.ee/Leticia__Torres

Welcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you today that I can't wait for you to hear!

In this episode, my client and dear friend, Claudia Barajas, shares her personal journey of career transition and transformation from a burnt-out educator to a successful coach. Claudia reveals how she aligned with her life purpose and found balance by starting her own coaching business. She shares the biggest challenges in her career transition, how she overcame them, and how her life has transformed since she became a coach. We dive into the importance of addressing grief during your career transition and how to reconnect with yourself when you are letting go of your old identity. Claudia's story will inspire you to redefine success on your own terms and hopefully, open yourself up to receiving support and guidance.

Grab a pen and paper because you won't want to miss a single gem Claudia drops in this powerful episode. Lista? Let's get into today's episode!

More about Claudia Barajas:

Claudia Barajas is a first-generation bilingual Life and Career Coach and Registered Associate Marriage and Family Therapist (AMFT). She helps first-generation Latina Educators leave a career in higher education and start working for themselves to create more options and balance. Claudia went from being a burnout educator to aligning with her purpose and serving her clients through her coaching business and clinical work. She is a daughter of immigrants, a mental health advocate, a loving mother, and a partner.

Topics covered on Redefining Success & Embracing Career Transition:

1. Claudia's career transition from being a first-generation Latina educator to becoming a life and career coach.

2. What were Claudia's biggest struggles during her career transition, and how did she overcome them?

3. Claudia explains the role that grief plays in a career transition.

4. What are the benefits of investing in yourself through coaching?

5. The importance of detaching your self-worth from your work identity.

6. What is "quiet quitting," and how can it help you in your career transition?

7. How can you redefine success for yourself, and why is this crucial in creating a fulfilling career?

8. How starting a coaching business allowed Claudia to fully express herself and align with her purpose.

9. Tips for Latinas who are considering leaving their 9-5 job and creating more balance in their lives.

10. How can seeking support and guidance help you make significant career decisions with ease?

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Connect with Claudia Barajas:

• Instagram: @healingwithcaya

• Email Series subscription: www.tinyurl.com/healingwithcaya

• Book a call: www.linktr.ee/healingwithcaya

Related episodes:

• Episode 27: Your Job Is Changeable but Your Health Is Not

Ever wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your growth in life and business? Well, you're in for a treat! Join me in this episode along with my two soul sisters, Erika Cruz and Mariela De La Mora, as we delve into the heart of our friendship. The episode was originally aired on Erika's podcast, Chingona Revolution, but it was too good to pass up. So, I'm bringing it to you here on Latina CEO Identity!

In our conversation, we open up about the importance of having a safe space where we can be vulnerable and open up while going through doubt, insecurities, and difficult moments, whether in life or business. We discuss how our shared experiences have shaped our bond, the significance of being seen in our friendship, and how these experiences have helped us not only strengthen our bond but also grow in business.

So, are you ready to cultivate life-changing friendships that will not only help you grow as a person but also your business? Let's get into today's episode!

More about Erika Cruz:

Erika Cruz is a Coach, Speaker, and Founder of Courage Driven Latina. Erika left a six-figure tech job and moved back into her childhood room to start her coaching business. Within 12 months, she grew her business to multi-six figures from that room. She has supported hundreds of Latinas in finding clarity, living a life they love, and leading with courage. Her social media content on social media and her podcast, Chingona Revolution, helps people become the best version of themselves. Erika has been featured in NY Times, LA Times, CNN, and Telemundo - and she is just getting started.

More about Mariela De La Mora:

Mariela elevates WOC into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset, and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16-year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built a 3/4 of a million dollar dollar business as a single mom, and worked with 6-7 figure CEOs, and even women leaders in the United Nations.

Topics covered on Cultivating Life-Changing Friendships:

1. How has the friendship between us evolved over the years?

2. What role do vulnerability and safety play in cultivating friendships?

3. Why is having a supportive community important, even if not physically close?

4. How can differences among friends actually strengthen the bond and support individual growth?

5. How do we inspire and motivate each other to reach our goals?

6. How do we handle changes and decision-making within our friendship?

7. Why is celebrating each other's successes crucial in cultivating friendships?

8. How does intentionality contribute to cultivating strong friendships?

9. The cards answer our burning questions on dating life and becoming more visible in business.

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Connect with Erika Cruz:

• Website: www.theerikacruz.com

• Courage Driven Latina waitlist: www.couragedrivenlatina.com

• Magnetic Mastermind waitlist: www.theerikacruz.com/magnetic-mastermind

• Instagram: @theerikacruz

• Podcast: Chingona Revolution

Connect with Mariela De La Mora:

• Website: www.marieladelamora.com

• Instagram: @mariela.delamora

• LinkedIn: Mariela De La Mora

Related episodes:

• Episode 19: We All Need Identity Work With Erika Cruz

• Chingona Revolution podcast Episode 102: Breaking Generational Trauma w/ Arely & Tania Cruz-Sanchez

Have you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned Coaching is the right fit for you? Then get ready for today's episode because I'm going to clear up any doubts you might have and answer your burning questions about Aligned Coaching!

I will break down five simple steps to starting your coaching business - from creating an offer to pricing it and deciding who you want to help. But it's not just about strategy; mindset work plays a crucial role in your success. That's exactly where Aligned Coaching steps in! I'm going to give you a little sneak peek into our community and what you can expect from our weekly live coaching calls.

Plus, I will answer some of the most common questions about Aligned Coaching and to top it all off, I'll share some amazing success stories from clients inside Aligned Coaching. These are Latinas and Latinos just like you, making their dreams come true! Lista? Let's get into today's episode!

Topics covered on All Your Aligned Coaching Questions Answered:

1. Exciting life updates!

2. What is Aligned Coaching and who is it for?

3. The five simple steps to start your own coaching business.

4. Answering frequently asked questions about Aligned Coaching.

5. What kind of support and community can you expect in Aligned Coaching?

6. How can joining Aligned Coaching help you overcome your mindset blocks, become 9-5 optional, and double your income?

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Enrollment for Aligned Coaching is closing today!
• If you have any questions about Aligned Coaching, book a call with me
• PayPal
• Stripe
• Calendly

If you are a therapist or mental health professional who wants to double their income as a coach, you probably believe that starting a coaching business requires extensive knowledge of business and marketing strategies. However, the reality is that as a coach, 60% of your focus should be on developing a strong CEO mindset, while the remaining 40% involves becoming comfortable with marketing and selling your services to attract ideal clients.

So in today's podcast episode, I'll discuss three limiting thoughts that are stopping you from doubling your income as a coach. Together, we'll explore the origins of these thoughts, determine if they are really true, and discover how you can adopt new empowering thoughts that will propel you forward on your journey to doubling your income as a coach. Lista? Let's get into today's episode!

PS: The doors to Aligned Coaching will be closing on November 17th! I can't wait to see you inside!

Topics covered on 3 Thoughts That Are Stopping You From Doubling Your Income as a Coach:

1. How much time will take doubling your income as a coach?

2. How daily practice and repetition can help you double your income as a coach?

3. Do you feel grateful for where you are now and worry that wanting more might seem ungrateful?

4. Are you afraid of not knowing how to be a coach or fear failure?

5. How to balance gratitude for your current situation while still striving for more?

Connect with Liz Fernandez:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Enrollment for Aligned Coaching is open!

• If you have any questions about Aligned Coaching, book a call with me

If you have been thinking about starting a coaching business, you are probably feeling afraid and have many doubts. I understand. I was once in your shoes, and I remember how hard it was for me to overcome those fears and hesitations. So in today's podcast episode, I share my personal journey, from being a grad student to becoming a licensed therapist, and eventually starting my coaching business. I get vulnerable and open up about the fears and doubts that almost stopped me from pursuing my dream.

I take you through my mindset before I took the leap, the hesitations that kept me postponing my dream for five years, and how I finally overcame them. This episode is an honest and vulnerable reflection on my path, and my hope is that my journey will inspire you to conquer your doubts and fears. If I could transform from a fearful, burnt-out therapist to a successful multi-six-figure business coach, so can you! Lista? Let's get into today's episode!

Topics covered on Overcoming Your Fears & Hesitations When Starting a Coaching Business:

• Enrollment for Aligned Coaching is now open!

• What were the biggest fears and hesitations that arose when I was about to start my coaching business?

• How can you navigate uncertainty and fear so you can start your coaching business and double your income?

• The difference between making a decision from a place of fear versus a place of possibility.

• Answering the common questions about starting a coaching business.

Connect with Liz:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Enrollment for Aligned Coaching is open!

• If you have any questions about Aligned Coaching, book a call with me

Are you considering starting your coaching business but unsure if it's the right path for you? I understand your hesitation because I've been in your shoes. It took me five long years to finally take the leap and start my coaching business. I spent so much time playing the waiting game because I was afraid of failing.

Join me in today's podcast episode as I share some of the signs that indicate that starting a coaching business is a good move for you. I debunk common myths surrounding the coaching industry, such as the belief that it's oversaturated or that you have nothing valuable to offer your clients. Additionally, I'll share more details about my upcoming training, How To Leverage Your Current Skills To Double Your Income As A Coach which you definitely don't want to miss! Lista? Let's get into today's episode!

Topics covered on How to Know if Coaching Is for You:

1. What are the signs that coaching might be a good fit for you?

2. Is the coaching industry really saturated, or is it just an illusion?

3. What do you truly need to start your coaching business?

4. How can my free training help you take the next step in starting your coaching business?

Connect with Liz:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time

• Join the waitlist for Aligned Coaching

Are you a therapist or mental health professional who has always been curious about coaching and what it entails? Do you feel like in order to explore coaching, you would have to let go of therapy? Well, I'm here to tell you that you don't have to choose. One of my biggest philosophies is that there is a world where you can pursue both things you are passionate about - coaching and therapy.

That's why in today's podcast episode, I talk about how you can balance therapy and coaching as dual careers while enjoying the best of both worlds. Imagine being able to double your income, having the power to set your own rates, selecting who you want to serve, and attracting dream clients who are excited to work with you! That's what it looks like when you add coaching to your services. Are you ready to learn more about how you can balance therapy and coaching as dual careers? Tune in right now!

Topics covered on Balancing Therapy and Coaching as Dual Careers:

• What are the benefits of balancing therapy and coaching as dual careers?

• How can balancing therapy and coaching create more opportunities for you?

• Client success stories of therapists who added coaching to their work.

• How can you manage your time and energy while balancing therapy and coaching?

Connect with Liz:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time

Are you ready to expand your services, call in dream clients, grow your business, and double your income as a coach? Then you need to understand how your employee mindset is impacting your entrepreneurship journey, how to shift out of it, and step into an entrepreneurial mindset instead. And that's exactly the topic of today's podcast episode!

Drawing from my personal experiences and those of my clients, I reveal how the employee mindset can hinder your business growth without you even realizing it's happening. Together, we explore how to recognize whether you are in the employee or entrepreneurial mindset by asking yourself a single question, and I share with you a simple tool that will help you transition smoothly from an employee to an entrepreneur mindset. Plus, I tell you more about my upcoming free training, "How To Leverage Your Current Skills To Double Your Income As A Coach," that is happening on November 6th at 4 pm PST time!

Topics covered on An Entrepreneurial Mindset vs. Employee Mindset:

• The common challenges therapists face when transitioning to coaching.

• The key differences between an employee mindset and an entrepreneurial mindset.

• How does an employee mindset hold you back as you are building your coaching business?

• Why is it important to adopt an entrepreneurial mindset?

• How can you shift out of an employee mindset and step into an entrepreneurial mindset?

Connect with Liz:

• Instagram: @lifewithhliz

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Register for free training: How To Leverage Your Current Skills To Double Your Income As A Coach on November 6th at 4 pm PST time