“The idea is to think in the client’s shoes. It’s beneficial for us – but it’s far better for the client – to have the engagement stripped down into phases, because it just eliminates so much risk.” – Justin Andrews

In this episode of the RevThinking podcast, Justin Andrews, Partner and Creative Strategist at Animus Studios.

Are you working for clients with projects? Or are you serving accounts with problems? There is a big difference between the two.

In a world seeing more and more opportunities to work brand-direct, Justin enters into a thoughtful reconsideration of the common approach to selling large projects: