Every product designer knows that critical moment when you must shift from understanding customer needs to actually engineering solutions. It's where the magic happens—and where many projects stumble.

After a week of concept development with your team (customer evaluations, benefit analysis, symptom ID, and process mapping), you've gathered valuable insights. But how do you transform this mountain of information into concrete technical requirements? 

Quality tools transform the concept-to-design transition from a jarring handoff to a smooth, continuous conversation with your cross-functional team. In translating concept development ideas into design inputs, you'll create products that truly solve problems and delight users—with less rework and fewer costly changes later in development. 

Ready to bridge the gap in your next design project? Visit the podcast blog and links to other episodes.

JOIN ME ON SUBSTACK Subscribe today.

GET THE BOOK Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.