Beyond SEO®

What’s really changing in SEO right now?

In this internal episode of Beyond SEO, the team take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO.

From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model.

If you want an honest, practical look at how a specialist team executes, this is it.

What you’ll learn in this episode:

- Why migrations are becoming one of the most critical SEO services

- How broken or missing tracking is costing brands growth

- Why AI is exposing weaknesses in brand, content, CRO and CRM

- How data integrity and server-side tracking change decision-making

- Why Growthack’s agile model outperforms traditional agencies

- What “good-fit clients” look like (and who Growthack avoids)

- How SEO links with brand, paid, CRO, PR and email in 2025

- Why transparency, detail and communication matter more than ever

Chapters

00:00 – Intro: Beyond SEO with Growthack.io

00:18 – Meet the team: Kevin & Sarif introductions

01:20 – What we’re working on now & AI disruption

01:46 – Why migrations are a core focus at Growthack

03:30 – Reporting, analytics & making sense of AI-era data

04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs

05:39 – Server-side tracking and why it’s so complex (but necessary)

06:11 – Fix your brand, product & fundamentals before chasing AI

07:33 – Why clients really choose Growthack (and our best-fit client profile)

10:27 – Small enough to care, big enough experience: the anti–big agency model

11:06 – UK awards nights & competing with larger agencies

12:38 – Client feedback: easy to work with, quality, and retention

15:02 – Transparency, calling out bad data & not hiding issues from clients

17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes)

18:07 – Case study: elementsuite, content planning & brand-aligned SEO

21:19 – Unified marketing: SEO, email, paid, CRO and social working together

23:47 – What a good-fit Growthack client looks like & using specialist partners

24:53 – “It’s all connected” – closing thoughts

25:18 – Call to action for eCommerce & B2B brands looking for growth

Work with Growthack

We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.

We only take on clients who fit our specialist model.

Get in touch: https://www.growthack.io

#SEO

#TechnicalSEO

#AISearch

#SearchMarketing

#DigitalMarketing

#WebsiteMigration

#DataAnalytics

#ServerSideTracking

#FutureOfSearch

#Growthack

#BeyondSEO

#SEOTips

#MarketingTrends

#EcommerceSEO

#B2BMarketing

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

What does success really mean in business and life? In this bonus episode with Charlie Phillips, we kept the camera rolling and the mics live for this more personal conversation, which was supposed to be off the record!

Charlie explores what truly motivates him, his dad, and how he inspired him to become an entrepreneur from an early age, as well as why entrepreneurs need to maintain a positive mindset around money.

00:00 Intro – Bonus Episode with Charlie

00:21 The “Bars of Gold” Mindset & Comparison Trap

01:23 Money, Success and the Fulfilment Gap

02:26 Happiness vs Fulfilment – Internal vs External Drivers

03:33 Purpose, Fatherhood and Staying Grounded

05:11 The Mountain Analogy – Finding Alignment in Business

07:21 Saying No, Client Fit and the 10K Ceiling

09:49 Revenue vs Profit – Why Charlie Went Solo

12:26 Investing in Yourself – Mentors, Mindset and SNME

15:40 Money Mindset, Confidence and Need vs Want

18:18 Desperation in Decision Making

19:17 Outro – Where to Find Charlie and Growthack

If you'd like to see the previous conversation, tune in to EP02: LinkedIn as a Sales Engine: Systems, Branding & ROI.

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://growthack.io/beyond-seo

Charlie Phillips → https://www.linkedin.com/in/charlie-p/

#BeyondSEO #successmindset #personalgrowth #Growthack #CharliePhillips #personaldevelopment #entrepreneurship #entrepreneurmindset #businessgrowth #businesssuccess

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

The Growthack team sit down with ⁠Azeem Ahmad,⁠ international marketing speaker and strategy director of ⁠Reflect Digital⁠, to unpack what it really takes to build B2B brands that people remember.

By the end of this conversation, you’ll learn:

- How brand building works differently in B2B compared to B2C

- How to balance short-term performance with long-term brand growth

- Why creativity and emotion still matter in “boring” B2B industries

- How to build trust, community, and human connection in your marketing

- The skills and mindset that define the next generation of B2B marketers

• 00:00:00 Introduction
• 00:00:16 Guest Intro – Azeem Ahmad (Azeem Digital)
• 00:01:18 Azeem’s Background and Career Journey
• 00:03:15 Challenges and Wins in Global B2B Marketing
• 00:04:26 Internal Communication and Leadership Challenges
• 00:07:34 Dealing with Egos and Navigating Politics in B2B
• 00:09:26 The Role of Good Managers and Empowering Teams
• 00:14:33 Integrity, Data, and Speaking the Truth in Business
• 00:16:23 Moving from In-House to Agency – Lessons Learned
• 00:20:21 Continuous Learning and Staying Uncomfortable
• 00:26:02 Seeing the Bigger Picture Beyond One Channel
• 00:31:00 From Specialist to Strategic Leader – Confidence and Delegation
• 00:38:06 Public Speaking and Representation in Marketing
• 00:43:11 Overcoming Fear and Finding Your Voice on Stage
• 00:49:49 Why B2B Marketing is Seen as “Boring” and How to Fix It
• 00:52:10 Letting Customers Go to Build Trust
• 00:55:03 The Rise of Creativity and Human-Centred B2B Brands
• 00:56:52 Learning from B2C and Adding a Human Face to B2B
• 01:01:09 Future Skills and Mindsets for the Next Generation of Marketers
• 01:06:02 Exciting Projects – The “Search Pulse” Report
• 01:11:12 Trust, AI, and Changing Search Behaviour
• 01:13:53 Where to Connect with Azeem
• 01:15:02 Outro – Subscribe and Connect with Growthack.io

Search Pulse Report here: https://searchpulse.reflectdigital.co.uk/

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

• Growthack.io → https://growthack.io/beyond-seo
• Azeem Ahmad → https://www.linkedin.com/in/azeema1/

#BeyondSEO #Growthack #AzeemAhmad #AzeemDigital #B2BMarketing #BrandBuilding #PerformanceMarketing #MarketingPodcast #DigitalMarketing #B2BBranding #MarketingStrategy #LinkedInMarketing #KevinKapezi

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, the Growthack team sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable.

By the end of this conversation, you’ll learn:

- How to build a predictable sales system that drives results

- Why personality alone isn’t enough in modern sales

- How LinkedIn can become your most valuable sales channel

- Actionable ways to improve your sales performance and personal brand

00:00:00 Introduction – Beyond SEO with Growthack.io

00:00:22 Guest Intro – Charlie Phillips from ATOM Promos

00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder

00:05:45 Habits, Consistency and Lessons from Early Career

00:10:30 Building Predictable Sales Systems

00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month

00:19:15 The Difference Between Top Performers and Strugglers

00:24:00 What Makes an Effective Sales Process

00:28:20 Creating Structure and Consistency in Sales

00:33:10 Process vs Personality – The Truth About Sales Success

00:37:25 How to Build Confidence and Communicate Better

00:41:10 The Modern Sales Mindset – What’s Changed

00:45:00 The Salesperson as Consultant and Problem Solver

00:48:20 Balancing Persistence with Empathy

00:51:45 Common Misconceptions About Sales Today

00:54:10 LinkedIn and Personal Branding for Sales Professionals

00:56:45 Creating Trust-Driven Content That Converts

00:59:10 Measuring ROI and Building a Strong Online Presence

01:01:00 Closing Thoughts and Where to Connect

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://growthack.io/beyond-seo

Charlie Phillips → https://www.linkedin.com/in/charlie-p/

#BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.

In this first episode, the Growthack team sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.

- Why testing matters more than ever in SEO

- How AI search and LLMs are reshaping discovery

- Building a testing culture inside SaaS and small teams

- The balance between brand and acquisition

- Lessons from running marketing for a bootstrapped SaaS

00:00:00 Introduction – Beyond SEO with Growthack.io

00:00:18 Guest Intro – Ryan Jones from SEOTesting.com

00:01:39 The Power of Testing in SEO

00:05:23 Why Most Businesses Avoid Experimentation

00:06:45 How AI Search Is Changing the Game

00:08:44 When and How to Test Campaigns Effectively

00:10:44 Building a Testing Culture in Marketing

00:11:56 Managing Time and Focus in Small SaaS Teams

00:18:33 SaaS Onboarding and Retention Strategies

00:18:43 Understanding the SaaS vs E-commerce Difference

00:31:03 Personal Branding vs Company Branding in SaaS

00:37:05 Word-of-Mouth as a Marketing Channel

00:38:52 Brand vs Acquisition – Which Should You Prioritise?

00:41:00 Lessons for Start-ups and Resource Management

00:44:53 Core Values at SEOTesting.com

00:51:44 Biggest Lessons from SaaS Marketing

00:55:11 Closing Thoughts and Where to Connect

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://growthack.io/beyond-seo

LinkedIn → https://www.linkedin.com/company/growthackdigital

Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/

SEOTesting.com → https://seotesting.com

Subscribe for more conversations that go beyond rankings and into what really drives growth.

#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Beyond SEO with Growthack.io. 

From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO, revealing how high-impact teams connect brand with real commercial impact.

Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.

Hosted by Kevin Kapezi and the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.