Beyond Six Figures

What if the reason you’re not getting enough clients has less to do with your marketing plan, and more to do with the fear of talking to the people who could hire you?

In this episode of Beyond Six Figures, Ziv Raviv sits down with C.J. Hayden, business coach, writing mentor, and author of the bestselling Get Clients Now! and her newest book, Overcoming the Fear of Self-Promotion.

C.J. started coaching self-employed people in the early 1990s, when everyone around her said entrepreneurs didn’t have any money. She turned her Get Clients Now! system into a book that doubled as a lead generator, and a licensed training program with hundreds of facilitators in countries around the world. She explains why it still works decades later: it teaches principles, not tactics, from the four stages of the universal marketing cycle to a daily action plan you quantify and put on your calendar.

Then the conversation turns to why so many self-employed professionals buy ads, prospecting systems, and social media help instead of reaching out themselves. C.J. shares why she teaches people to make friends with their fear instead of crushing it, the I AM technique (the very first exercise in her new book), and how a former litigation attorney built a mediation practice on referrals once she named the fear that was holding her back.

If you’re a coach, consultant, or service business owner who keeps putting off the outreach you know you need to do, this episode is for you.

C.J. Hayden is a business coach, writing mentor, and the author of eight books on marketing, self-employment, and nonfiction writing, including the bestselling Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches. First published in 1999 and now in its third edition, Get Clients Now! has sold over 100,000 copies and has been translated into Chinese and Vietnamese. The program behind the book has been taught by hundreds of facilitators in countries around the world.

Since 1992, C.J. has helped thousands of entrepreneurs and creatives get clients, get strategic, and get their writing done. Before she became a coach, she worked as a business process consultant for mid-sized companies. She holds the Certified Professional Co-Active Coach credential and was one of the first coaches in the world to earn the Master Certified Coach credential from the International Coach Federation.

Her newest book, Overcoming the Fear of Self-Promotion, is based on a course taken by hundreds of self-employed professionals over the past two decades, and gives specific techniques for managing fear and resistance about marketing and selling. She also hosts Get It Written Day, a monthly virtual writing retreat for self-employed professionals and creatives.

A speaker and workshop leader, C.J. has taught for the International Coach Federation, The Coaches Training Institute, Wells Fargo, SCORE, and the U.S. Small Business Administration. She founded and directs the nonprofit Citizen Angel, which supports economic empowerment for girls and women in the developing world.

What if your procrastination isn’t a motivation problem at all, but perfectionism in disguise?

In this episode of Beyond Six Figures, Ziv Raviv sits down with Sam Laura Brown, perfectionism coach, founder of Perfectionists Getting Sh*t Done (PGSD) and host of The Perfectionism Project podcast.

Sam explains why perfectionism is less about doing things perfectly and more about avoiding doing anything imperfectly, and how it shows up in five patterns: overthinking, procrastination, burnout, all-or-nothing thinking and fear of judgment. She introduces her Momentum Decisions framework, explains why choices that feel permanent, like printed materials, pricing or the name of your business, are so hard for perfectionists, and shares how perfectionism shows up when you lead a team.

She also shares how her podcast became a fundamental part of her business, why it started paying off once she began selling on it, why a clear micro-niche helps people find her, why she focuses on group coaching, and why she pulled back on ChatGPT after about six months.

If you’re a coach, consultant or service business owner who knows what to do but can’t get yourself to do it, this episode will help you spot the perfectionist thinking behind the delay.

Sam Laura Brown is a perfectionism coach and the founder of Perfectionists Getting Sh*t Done (PGSD), a 12-month group coaching program for perfectionists who are building businesses. She launched PGSD in 2019.

Over the last 10+ years, Sam has helped more than 1,000 perfectionist entrepreneurs build their businesses, and she has built a multimillion-dollar business of her own. Inside PGSD, she leads most of the weekly group coaching calls and teaches members to plan their week with Power Planning, follow through without burning out and rest without guilt.

She is also the host of The Perfectionism Project, a podcast that helps business owners and entrepreneurs overcome perfectionism and the procrastination, overthinking and fear of judgment that come with it. She launched the show in 2017, some time after a blog reader asked her to start one. New episodes come out every Monday, and the show has passed 600 episodes.

Sam started her blog in 2013 while studying law, and in March 2017 she left her full-time job at a big accounting firm to blog full-time. She is based in Brisbane, Australia.

What’s the real difference between a business mentor and a business coach, and how do you know when a client relationship has given all it can?

In this episode of Beyond Six Figures, Ziv Raviv sits down with Kerrie Dorman, business mentor, entrepreneur, and founder of the Association of Business Mentors (ABM), the UK’s professional body dedicated to raising standards in mentoring.

Kerrie answers what she calls the million-dollar question: a mentor draws on firsthand experience to guide, while a coach uses questions to draw the answer out of the client. She walks through ABM’s six core competencies and explains why knowing when the value has been exhausted, and wrapping up a relationship ethically, is the real skill of a mentor.

She also shares how a frustrating start as a mentor on a government-funded project in 2006 led her to found ABM, now 3,000 members strong, why one mentee has stayed with her for about seven years, how she builds trust with people who don’t know her yet, and her own struggle as a business owner: being a giver who over-delivers and finds it difficult to charge.

If you’re a coach, consultant, or service business owner, this episode is a practical look at when to lean on your own experience, how to earn trust, and how to tell when a client relationship has run its course.

Kerrie Dorman is a UK business mentor, non-executive director, keynote speaker, and the founder of the Association of Business Mentors (ABM).

She started out as a serial entrepreneur, and her journey includes seven businesses, three of which she successfully exited. She found mentoring in 2006, on a government-funded initiative she joined after a successful business sale, with no support or guidance. In 2011 she founded ABM to bring standards, ethics, and training to business mentoring, and it has since grown to 3,000 members.

With 20 years in mentoring behind her, Kerrie mentors founders, executives, and senior leaders one-on-one, trains mentors, designs and facilitates structured mentoring programs for organizations, and brings an independent perspective to boards as a non-executive director. Her work has been recognized with the People’s Mentoring Champion UK award and an invitation to Buckingham Palace for services to mentoring.

She is also the author of Stand Up, a true memoir – the story of Jennie Lee and her son Django – and the first book in The Life Stories of Jennie Lee. She hosts the podcast That’s Life or Is It? and writes a regular column for Elite Business Magazine.

What does it really take to keep clients – not just for months, but for years… even decades?

In this episode of Beyond Six Figures, Ziv Raviv sits down with Sean Olson, co-founder and CEO of Renogize Professional Coaching, one of America’s top executive coaching firms.

Sean has done something most coaches struggle to achieve:

In this conversation, Sean breaks down the real reason clients stay, why most coaching businesses struggle with retention, and how to build deep, transformational relationships that grow alongside your clients over time.

If you’re a coach, consultant, or service-based business owner—this episode will challenge how you think about growth, loyalty, and impact.

Sean Olson is the co-founder and CEO of Renogize Professional Coaching, a leadership development firm recognized as one of the top executive coaching companies in the United States.

With over 25 years of experience, Sean specializes in helping leaders and organizations unlock performance, accelerate growth, and build influence through intentional leadership.

He is also the host of the Intentional Leader Podcast and the creator of the Intentional Leader Network, a scalable leadership development platform designed to bring high-level coaching to a broader audience.

Sean is known for his relationship-first philosophy and his ability to build long-term coaching partnerships that evolve alongside his clients’ careers.

What if everything you’ve been taught about success-comfort, security, and “getting set for life”-is actually the very thing keeping you stuck?

In this powerful episode of Beyond Six Figures, Ziv Raviv sits down with Tripp Lanier-professional coach, host of The New Man Podcast, and author of This Book Will Make You Dangerous.

Tripp challenges the traditional definition of success and reveals why so many high achievers end up feeling trapped, disconnected, and unfulfilled… even after “making it.”

This conversation goes beyond strategy and revenue. It dives into fear, identity, and the uncomfortable truth about what it really takes to feel alive again-both in business and in life.

Tripp Lanier is a professional coach, author, and host of The New Man Podcast, one of the longest-running podcasts focused on personal growth and men’s development.

With over two decades of coaching experience, Tripp helps entrepreneurs, leaders, and professionals break through fear, gain clarity, and build lives and businesses that feel deeply aligned-not just successful on paper.

He is the author of This Book Will Make You Dangerous, a practical and provocative guide to stepping outside comfort zones and creating a life that feels fully alive.

In this episode of Beyond Six Figures, Ziv sits down with David Monro-Jones – Operations Director of the International Authority for Professional Coaching & Mentoring (IAPC&M) and founder of Perceptual Reality.

With decades of organizational leadership, accreditation expertise, and executive coaching experience, David brings a perspective few in the industry share: what truly separates great coaches from average ones, how organizational coaching works behind the scenes, and why accreditation matters more now than ever.

Together, they dive into whole-person coaching, leadership development, stakeholder-centered methodologies, how to measure behavioral change, and whether AI is a threat or an ally to the coaching profession.

David Monro-Jones is the Operations Director of the International Authority for Professional Coaching & Mentoring (IAPC&M), where he oversees global accreditation standards for coaches and mentors. He is also the founder of Perceptual Reality, a leadership and executive coaching consultancy focused on whole-person development, team effectiveness, cultural alignment, and behavioral change.

With decades of experience across leadership, assessment, and organizational development, David is recognized for his whole-person coaching approach and his ability to help leaders evolve through sustainable, measurable behavioral shifts.

In this episode of Beyond Six Figures, Ziv sits down with Eric Woodard – a Master Certified Coach with 25+ years of experience spanning the White House, U.S. Senate, State Department, and the Smithsonian.

They dive into what it really takes to build a fully booked coaching practice: serving before selling, becoming a trusted agent of transformation, and creating simple, repeatable systems that don’t depend on fancy funnels or ad spend.

Eric Woodard, EdD, MCC

Dr. Eric Woodard has travelled or worked in over 70 countries. He served 25+ years at the White House, on Capitol Hill, in the U.S. State Department, and the Smithsonian Institution. Across a full spectrum of disciplines Eric helps individuals, teams, and organizations access possibility to elevate performance at all levels of government, business, non-profits, higher education, cultural organizations, international civil society, and more.

Eric has deep expertise and experience coaching on a range of topics including resilience, productivity, inclusion, balance, trust, communication, focus, clarity, energy, courage, influence, caregiving, intuition, career growth, spirituality, presence, physiology, relationships, stress, belief, vulnerability, confidence, purpose, integrity, power, and more. His coaching is buoyed by fluency in all major theories of culture, change, learning, and leadership. Driven by positivity, authenticity, humor, and storytelling, Eric’s coaching leverages the power of context, emotions, values, systems, and the unconscious mind. His coaching relies on distinctions of agreement vs expectation, them vs you, style vs substance, depth vs breadth, serving vs pleasing, owner vs victim, empathy vs assertion, showing vs telling, commitment vs intention, professional vs social, responsibility vs control, managing vs leading, being vs doing, and knowing vs learning.

Eric is the author of multiple books including Your Last Day of School and The Ultimate Guide to Internships. He is a Kentucky Colonel, recipient of the U.S. State Department Superior Honor Award, and has completed 9 marathons. He holds a diploma from the International School of Bangkok, a B.A. in Biology from the University of Missouri, an M.A. in International Affairs from George Washington University, and an Ed.D. in Human and Organizational Learning from George Washington University where he researched the nature of internships that develop soft skills.

Eric is an International Coaching Federation (ICF) Master Certified Coach (MCC) and three-time graduate of the CFJ Coaching Success School. Eric holds certificates in Executive Leadership Coaching for Organizational Performance (American University), and Masterful Coaching (George Mason University). He is certified by the Professional Association of Diving Instructors (PADI) as an IDC Staff Scuba Instructor with over 15 underwater specialties.

Eric lives in Alexandria, VA, with his smart beautiful wife Keri and their 4 amazing kids (all named after occupations).

In this powerful conversation, Ziv sits down with Petra Kolber – global keynote speaker, bestselling author of The Perfection Detox, and a leading performance coach grounded in positive psychology. After 30+ years in the wellness and mindset space, Petra now helps high achievers break free from perfectionism, imposter syndrome, and the fear-based thinking that silently sabotages success.

If you’ve ever said, “I just need to perfect this one thing before I launch,” this episode is your wake-up call.

Petra Kolber is the author of The Perfection Detox, a keynote speaker, DJ, and Positive Psychology Performance Coach.

With three decades in the wellness industry, she has led thousands of workshops worldwide, created best-selling workouts, and hosted national TV shows. A two- time cancer survivor, Petra is obsessed with unlocking human potential – why some chase their dreams boldly while others wait for permission. She helps Ambitious Procrastinators™ silence their inner critic, turn self-doubt into drive, and rediscover their joy.

In this powerful and thought-provoking episode of Beyond Six Figures, host Ziv Raviv sits down with transformational leader Tracy Litt, founder of The School of Becoming, international bestselling author of Worthy Human, and creator of The Choice Method and NeuroIdentity Evolution.

In this conversation, Tracy reveals why you are both the problem and the solution, how fear disguises itself as confusion or procrastination, and the exact steps to make powerful choices from your future self instead of your current limitations.

Tracy Litt is a global visionary and the founder of The School of Becoming®, a premier personal evolution company redefining the way high-achieving women rise. She is an international best-selling author, podcast host, TEDx speaker, and a licensed expert in professional coaching, neurology, somatics, and hypnotherapy. Known for her signature fusion of science and spirituality, Tracy is a sought-after voice in personal growth and conscious leadership.

At the heart of her revolutionary work is Neuro-Identity Evolution®, the core methodology of The School of Becoming®—a cutting-edge integration of neuroscience, consciousness, energetics, and healing that guides women into the next level version of themselves. Tracy’s unapologetic belief? “When you put a woman back in her body, you put her back in her power.”

Every program inside The School of Becoming® is rooted in deep connection, compassion, and community. As Tracy affirms, “Community is the medicine.”

Her own journey—from single mother on food stamps to Vice President of Human Resources to the CEO of a 7-figure personal growth company—fuels her mission: to show every woman that who you’ve been has nothing to do with who you’re capable of becoming.

Tracy is the author of the international best-selling book “Worthy Human”, host of “The School of Becoming” podcast (now in its third season), and speaker of the viral TEDx talk “Dear Fear, It’s Not You, It’s Me.” She was also named a Top 125 Global Thought Leader by SUCCESS Magazine in 2022.

Whether on stage, in her podcast, or inside her transformative containers, Tracy is a force of nature—powerfully guiding visionary women to heal deeply, lead consciously, and live limitlessly.

theschoolofbecoming.com

Alan P. Brown is a productivity and business coach for adults with ADHD, a former ad exec and multi-startup founder who runs seven+ revenue streams (courses, membership, group coaching, masterminds, private coaching, annual summits, and a book). After a late ADHD diagnosis and overcoming addiction and learning challenges – Alan designed a business around how his brain actually works.

Alan P. Brown is an ADHD/productivity coach, Alan created the award-winning ADD Crusher™ program. A featured speaker at conferences in the U.S. and abroad including TEDx, he’s the author of Zen and the Art of Productivity. Get his free eBook, “5 Things We’re Doing Every Day that Make Our ADHD Worse” at www.ADDCrusher.com

www.facebook.com/addcrusher