Show Notes:
This week on Beyond Six Figures, Mike Schmidt (co-founder of Agency Coach and Anchor Wave, 5× Two Comma Club award winner) breaks down how he scaled a coaching business from $0 to $1M in 14 months by running the same webinar every week—and why most “lead problems” are actually activation problems. We get into his Agency Operating System (Attract → Activate → Ascend → Deliver), turning a boom-or-bust funnel into stable MRR, and the practical moves he used to step out of his agency while it kept growing.
Episode Highlights:
How repeating the same webinar weekly (with small tweaks) took Mike from 0 → $1M in 14 months (~$300K ad spend)The week an unscripted emotional moment spiked conversions and how Mike learned to “bring the performance” consistentlyWhy leads don’t suck – they’re just not prospects yet. Mike’s approach to nurturing leads until they raise their handAttract, Activate, Ascend, Deliver and where most coaches over-invest (lead gen) and under-invest (activation & nurture)Running webinars in Zoom Simulive while maintaining 1.6–1.8 ROAS this yearThe pandemic pivot from launches to recurring coaching (Mastermind at $1,500/mo; Foundations at $750/mo; 8-week sprints at $1–2K)Promoting a CEO at his agency, dropping to 8–12 hours/year of involvement, and focusing fully on coachingAim to break even on cold ads and win on backend monetization via nurture and ascensionIf you want to close more deals, start more conversationsAbout Mike Schmidt:
Mike Schmidt started Anchor Wave, a digital marketing agency, straight out of college – without ever having a traditional job. With no one to tell him what was impossible, he built a multi 7-figure agency that runs without him. Now, through Agency Coach, he helps agency owners do the same – teaching them how to scale, generate recurring revenue, and create true freedom. As the co-creator of FunnelHub, he’s helped thousands of entrepreneurs turn their marketing into a powerful client-generating system.
What started as a bold leap has evolved into a proven framework for helping agencies own their business—and their life—by mastering three key areas:
Lead Flow & Sales – Attracting ideal clients, nurturing leads, and building effortless conversion systems. Recurring Revenue – Stacking MRR and creating predictable, scalable income. Fulfillment & Delivery – Systemizing services, optimizing teams, and delivering big while working less.Mike’s journey is a testament to the power of taking risks, following your passion, and daring to believe in what others call impossible. As a Bootstrapped.com Agency of the Year winner and a multiple 2 Comma Club X award recipient, he now shares his expertise with fellow agency owners – helping them own their agency and own their life on their own terms.
Links and resources mentioned:
Facebook: https://www.facebook.com/anchorwaveInstagram: https://www.instagram.com/mrmikeschmidt YouTube: https://www.youtube.com/@hellomikeschmidt AgencyCoach.com FunnelHub.com