Summary

In this episode of Shift & Thrive, Natalie interviews Ben Ben-Aderet, a seasoned entrepreneur and co-founder of GRSee Consulting Group. They discuss Ben's extensive experience in the InfoSec industry and his views on driving major organizational change. Ben addresses common misconceptions about strategy, emphasizing the importance of execution. He shares insights on navigating cultural differences between the Israeli and U.S. markets and the challenges of building a global organization. Additionally, Ben highlights the significance of building relationships and trust, as well as his personal journey from a tech industry professional in Israel to a successful business leader in the U.S.

Takeaways:

• Having a sound strategy is essential but it is the execution and implementation that ultimately drive success. Leaders must focus on actively putting the strategy into practice and ensuring it permeates throughout the organization.
• Continuously monitor and fine-tune the strategic plan to prevent reverting back to old habits. This is important to make sure the organization is moving forward through change
• Adapting to different business cultures is crucial. For example, U.S. business culture often involves more relationship-building and nuanced communication compared to the direct approach common in Israel.
• It's critical to establish a solid marketing foundation and brand awareness before hiring sales reps. Sales efforts are significantly more effective when potential customers already have some awareness of the company.
• Invest time in relationships, partnerships, and networks. This can lead to sustainable growth and allows you to be seen as a trusted advisor rather than just a vendor.
• Invest in continuous education, professional development, and staying ahead of industry trends. This applies not only to the leader but also to the development of the team.

Quote of the Show:

• “Don't expect change will happen just by saying it once. You'll need to create a system. You'll need to create habits in your organization to drive change”

Links:

• LinkedIn: https://www.linkedin.com/in/benbenaderet/ 
• Website: https://grsee.com/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 
• Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change 
• iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 
• Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  

This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com