In this episode of Beyond the 9450, hosts discuss the exciting sponsorship with SeatGeek, highlighting its benefits for fans. They celebrate the record-breaking viewership of the Fever vs. Sky game, dissecting its impact. The hosts also dive into Doris Burke's historic role as the first woman to call a major US men's championship on television. Other topics include the New York Liberty's new direct-to-consumer streaming platform, the rise of local WNBA packages, and Kyrie Irving's groundbreaking sneaker deal with Anta. The episode wraps up by emphasizing the growing influence of former student-athletes in sports media and business.

00:00 Introduction and Greetings

01:38 WNBA Viewership Milestones

04:19 Doris Burke Makes History

07:21 New York Liberty's Streaming Platform

15:50 WNBA's Mortgage Matchup Partnership

18:55 Michael Jordan's Memorabilia Market

29:08 Kyrie Irving's Signature Shoe Deal for His Father

34:23 Closing Remarks and Social Media Plugs