Beyond The Bio

What happens when you stop trying to show everything you can do and become known for one thing?

In this episode, Sophie is joined by Jo Living, Founder and CEO of Aces High London, to talk about building a personal brand around an unusual specialism.

After ten years in investment banking, personal loss led Jo to rethink her career and eventually build a business around poker. With no background in marketing or personal branding, she had to work out how to position herself, build credibility and get people to take notice.

Jo has also had to challenge some fairly entrenched perceptions of poker along the way, moving the conversation away from gambling, bluffing and boys’ nights and towards the skills that translate directly into business, including decision-making, negotiation, communication and confidence.

Sophie and Jo discuss why being known for something specific can make your personal brand stronger, how having a clear point of view helps you stand out and whether choosing a niche risks boxing you in. They also look at the role PR has played in building Jo’s profile and creating opportunities.

In this episode, you’ll hear about:

Jo’s move from investment banking to entrepreneurship

Building a personal brand from scratch

Why an unusual specialism can become an advantage

Challenging perceptions and developing a clear point of view

Using PR to build credibility and open doors

The benefits and potential risks of becoming known for one thing

Connect with Jo

Linkedin: https://www.linkedin.com/in/joliving/

https://www.linkedin.com/company/aceshighlondon/home/

https://www.aceshighlondon.com/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

How often do you hold back from putting something out because it isn’t quite ready?

In this episode of Beyond the Bio, Sophie is joined by Chris Carolan to talk about what happens when you stop aiming for polished content and start prioritising consistency.

Chris goes live every single weekday. That means publishing when an idea might still be developing, accepting that not everything will land and resisting the temptation to wait until he has something impressive to say.

Sophie and Chris explore what that approach has done for his personal brand, what compounds when you keep showing up and how consistency can create opportunities that are difficult to attribute to one individual post or piece of content.

They also discuss the less glamorous side of daily publishing, including what happens when content falls flat, how to avoid creating for the sake of it and whether there is a point where consistency simply becomes noise.

With Chris working with leaders and organisations in the age of AI, they also look at what AI means for personal brands. As it becomes easier to create more polished content at greater volume, they consider whether being recognisably human, including the occasional imperfection, is becoming more valuable.

In this episode, you’ll hear about:

Why Chris chose to go live every weekday

What consistency has done for his personal brand

Why individual content performance doesn’t tell the whole story

What Chris has learned from content that hasn’t worked

How to keep creating without running out of useful things to say

How AI is changing the value of human content

Connect with Chris

LinkedIn: https://www.linkedin.com/in/chris-carolan/

Visit Value First: https://valuefirstteam.com/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

How do you build authority when everyone has access to the same tools?

In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast.

Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’t always the most important factor, what makes someone a memorable guest and how to make a podcast appearance work harder long after the episode has been published.

They also explore what happens to personal branding as AI becomes part of everyday marketing. Ben shares how he used an AI bot to pitch himself as a guest on Beyond the Bio, where he draws the line between automation and human input and why greater access to AI could make personality, individuality and human connection even more valuable.

In this episode, you’ll hear:

What Ben means by the “Piggyback Approach” and how podcast guesting can build authority

How to choose the right podcasts and platforms rather than chasing the biggest audiences

What makes a podcast guest memorable

How Ben used AI to pitch himself for Beyond the Bio

Why AI-generated content could make individuality more important

How to use other people’s audiences to increase your visibility without trying to build everything from scratch

Connect with Ben

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Listen to Ben's podcast 'Real Business Connections': https://realbusinessconnections.com

Visit Ben's community: https://www.weallgrowtogether.com

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What can building some of the world’s best-known brands teach us about building a personal brand?

In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.

Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.

The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.

In this episode, they cover:

What household brands can teach us about personal branding

How Fiona used her corporate reputation and network to build her own business

Why positioning matters when building your profile

The differences between marketing a business and marketing yourself

How to turn years of experience into a reputation people recognise

Where to start building your profile when you already have years of expertise

Connect with Fiona

LinkedIn: https://www.linkedin.com/in/fewylie/

Check out Brand Champions:

Website: https://thebrandchampions.co.uk/

LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content?

In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you.

Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource.

If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you.

In this episode, you’ll hear:

• How to use AI without losing your own tone of voice
• How Kathryn uses AI to find speaking opportunities and collaborations
• What AI agents are and how you can build them without technical expertise
• How AI can support the visual side of your personal brand
• What you should never hand over to AI
• Simple ways to start using AI to support your visibility

Connect with Kathryn:

LinkedIn: https://www.linkedin.com/in/kathrynwharton/

Visit KLW Marketing: https://www.klwmarketing.co.uk/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy?

In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record.

If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand.

In this episode, you’ll hear:

- Why podcasting is still relevant in 2026

- What a podcast can do for your personal brand

- The podcasting trends worth paying attention to

- How clips and repurposed content are changing podcast strategy

- Why downloads aren’t the only measure of success

- The biggest mistakes people make when starting a podcast

- Who should, and shouldn’t, launch their own show

Connect with Rachel

LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What makes someone remember your business when there are dozens of others offering something similar?

In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.

Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.

Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.

In this episode, we cover:

• What “telling, not selling” looks like in practice
• Using storytelling to differentiate yourself in a crowded market
• How much of yourself to share when building a personal brand
• How to use AI without losing your own voice
• The common mistakes businesses make with storytelling
• How to make your content more memorable and recognisably yours

Connect with Jill

Website: jilletante.com

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jillianivey/

And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE.

If you are interested in helping pilot Jill's updated story intensive course, reach out via email,

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.

In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.

Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.

Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.

In this episode, you'll hear:

• How content can create opportunities beyond social media
• The difference between posting regularly and building thought leadership
• How to decide what expertise and experiences are worth sharing
• The role of awards and third-party recognition in building credibility
• What founders often get wrong when building their personal brand
• Where to start if you have expertise but very little profile

Connect with Adam

Website: agameconsultancy.com

LinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/

And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What does it take to build a reputation that lasts?

In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts.

This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention.

Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time.

In this episode, we cover:

• Why expertise alone doesn't automatically create credibility
• The difference between earning attention and buying visibility
• Why AI is making trusted voices even more valuable
• What successful PR looks like behind the scenes
• How relationships, consistency and patience shape long term reputation

Connect with Evan

LinkedIn: https://www.linkedin.com/in/evanboyer/

Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/

Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/

Leaders PR Instagram: @leaders_pr

Website: www.leaderspr.com

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week's episode of Beyond the Bio is a bit different. With summer in full swing, Sophie has pulled together some of her favourite conversations on a theme that comes up on the show again and again: speaking. Whether you're prepping for conference season, weighing up your first panel, or wondering if speaking could actually grow your business, this compilation draws on insight from four guests who've built real careers on a stage.

In this episode, we cover:

• Framing your backstory so it lands as a story, not a CV
• The line between vulnerability and oversharing on stage
• Why a talk needs one message running through it
• Adjusting your approach for a room of 30 versus a room of 500
• The difference between speaking for a fee and speaking for opportunity
• Why introverts often make the strongest speakers
• What happens to a performer once they step off stage

Guests:

Sophie Jane Lee

LinkedIn: https://www.linkedin.com/in/sophieturton/

Book: www.beyondpalatable.com

Listen to the original episode

Sandra Garlick MBE

LinkedIn: https://www.linkedin.com/in/sandragarlick/

Instagram: https://www.instagram.com/sandragarlickmbe/

Website: https://womanwho.co.uk/about/

Listen to the original episode

Kamal Ellis-Hyman

LinkedIn: https://www.linkedin.com/in/kamalellishyman/

Website: www.aimalittlehigher.com

Listen to the original episode

Alfie Joey

LinkedIn: https://www.linkedin.com/in/alfie-speakeasyguy-joey

Listen to the original episode.

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/