Beyond The Bio

Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s show, I was joined by Moja’s very own Account Manager, Ava Hartington. We discussed how she helped me organise From Unknown to Unforgettable’s book launch which saw it explode onto the business book scene.

We chatted about how much time you need to plan your launch, some nifty things you can do to tailor the launch to your audience, and how the launch can help your book secure bestseller status in the charts. Ava shared the essentials you need to think about during the pre-launch, launch and post-launch phases.

These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I’d love to know if you find these helpful and hear about which action points you’ve decided to embrace.

Connect with me:

LinkedIn: https://www.linkedin.com/in/sophie-milliken/

Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

X: https://twitter.com/Moja_Sophie

My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Monday’s Episode:

066: Banging Book Launches with Ava Hartington

How should you launch your book with a bang and make sure it rockets up the charts?

Ava Hartington, Moja’s very own Account Manager, joins me in this episode to discuss how she helped me organise From Unknown to Unforgettable’s book launch which saw it explode onto the business book scene. Ava has also helped our clients with their book launches and is no stranger to planning events that have really made an impact.

We chat about how much time you need to plan your launch, some nifty things you can do to tailor the launch to your audience, and how the launch can help your book secure bestseller status in the charts. Ava shares the essentials you need to think about during the pre-launch, launch and post-launch phases.

Tune in to find out how to gain traction for your launches, host an awesome event and become a bestseller.

So, let's get stuck in…

…

Connect with Ava:

LinkedIn: https://www.linkedin.com/in/avahartington/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

References:

Hannah Harvey’s Book Launch podcast: https://www.hannahharvey.uk/podcasts/happily-ever-after-with-hannah-harvey/episodes/2148872871

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This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

Monday’s show was a solo one where I was chatting all about Invisible PR. Invisible PR is a concept that fascinates me. I have written about it in my new book, From Unknown to Unforgettable, and I think it is something that everyone needs to think about when building their professional profile.

I was chatting about what invisible PR is, and how to better your own invisible PR. I also shared a popular task that I do in workshops and gave real-life examples of when invisible PR has played out for better or worse.

These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I’d love to know if you find these helpful and hear about which action points you’ve decided to embrace.

Connect with me:

LinkedIn: https://www.linkedin.com/in/sophie-milliken/

Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

X: https://twitter.com/Moja_Sophie

My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Monday’s Episode:

065: Invisible PR with Sophie Milliken

What is invisible PR?

Invisible PR is a concept that fascinates me. I have written about it in my new book, From Unknown to Unforgettable, and I think it is something that everyone needs to think about when building their professional profile.

Tune into this episode to find out what invisible PR is, and how to better your own invisible PR. I’ll also share a popular task that I do in workshops that you can have a go at, as well as give real-life examples of when invisible PR has played out for better or worse.

So, let's get stuck in…

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

...

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

Mike Morrison joined me on Monday’s show to chat about building a personal brand as a duo. Mike is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. He’s the host of a popular podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement.

We discussed how Mike built a personal brand as a duo and then built on this when his co-founder left. We also chatted about the elements of raising your profile that Mike finds most beneficial to him, and he shared his insights on how he’s used his podcast to leverage his business.

These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I’d love to know if you find these helpful and hear about which action points you’ve decided to embrace.

Connect with me:

LinkedIn: https://www.linkedin.com/in/sophie-milliken/

Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

X: https://twitter.com/Moja_Sophie

My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Monday’s Episode:

064: Branding as a Duo with Mike Morrison

How do you build a personal brand as a duo? And what happens when two become one?

I’m joined by Mike Morrison to discuss how he built a personal brand as a duo, and then transitioned to going it alone. Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses.

With 20+ years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6, 7 and even 8 figure membership businesses through his own online community, the Membership Academy.

He’s the host of a popular podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement.

We discuss how Mike built a personal brand as a duo and then built on this when his co-founder left. We also discuss the elements of raising your profile that Mike finds most beneficial and he shares his insights on how he’s used his podcast to leverage his business.

So, let's get stuck in…

Connect with Mike:

Membership Geeks: https://www.membershipacademy.com/

Podcast: https://www.membershipgeeks.com/podcast

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

...

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s episode, I invited Guy Clapperton on to chat about the dos and don’ts of media appearances. Guy offers a media training service that helps build confidence and competence for people who need to talk to the media. He and his team are experienced as media practitioners across print, web and broadcast media and help sharpen messages, reduce padding and confusion and ensure your words are framed so the journalist isn’t tempted to edit or “massage” them.

We chatted about how to prepare for media appearances, what to do if you’re uncomfortable with how you’ve come across in the press and Guy’s take on how press and media has changed in the world of social media.

These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I’d love to know if you find these helpful and hear about which action points you’ve decided to embrace.

Connect with me:

LinkedIn: https://www.linkedin.com/in/sophie-milliken/

Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

X: https://twitter.com/Moja_Sophie

My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Monday’s Episode:

063: Media Minefields with Guy Clapperton

Reference:

046: Partnership Pitches with Topher Morrison

How should you navigate the media?

As your professional profile grows, so will the opportunities to appear across different media outlets. But, unlike politicians or the Royal family, you’ll probably never have had official media training prior to your appearances.

To help us all be better prepared, I’ve invited Guy Clapperton to chat to me about the dos and don’ts of media appearances. Guy offers a media training service that helps build confidence and competence for people who need to talk to the media. He and his team are experienced as media practitioners across print, web and broadcast media and help sharpen messages, reduce padding and confusion and ensure your words are framed so the journalist isn’t tempted to edit or “massage” them.

Guy has experience of being that journalist as he started in the trade press in 1989, going freelance in 1993 and contributing to the Guardian’s technology section and more. He has spoken internationally and done a small amount of broadcasting as well as having books published.

Tune in to find out how to prepare for media appearances, what to do if you’re uncomfortable with how you’ve come across in the press and Guy’s take on how press and media has changed in the world of social media.

So, let's get stuck in…

Connect with Guy:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/guyclappertonmediatraining/

Website: https://clapperton.co.uk/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

...

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

BOOK YOUR TICKETS FOR ATOMICON 2025 NOW! https://atomic.site/?aap=536

Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s episode I was joined by Andrew and Pete to discuss all things conferences, ATOMICON and building a professional profile as a duo.

When it comes to hosting conferences, Andrew and Pete definitely know how to craft an unforgettable event. We chatted about what makes ATOMICON different from any other conference, where they get their inspiration from and their take on how conferences can elevate your business as well as your professional profile.

These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I’d love to know if you find these helpful and hear about which action points you’ve decided to embrace.

Connect with me:

LinkedIn: https://www.linkedin.com/in/sophie-milliken/

Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

X: https://twitter.com/Moja_Sophie

My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Monday’s Episode:

062: Conference Domination with Andrew and Pete

BOOK YOUR TICKETS FOR ATOMICON 2025 NOW! https://atomic.site/?aap=536

How can conferences be a huge benefit to you and your business?

I’m joined by the awesome Andrew and Pete to discuss all things conferences, ATOMICON and building a professional profile as a duo.

Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money. Founders of ATOMIC, they annually host one of Europe's largest business conferences, ATOMICON, happening in Newcastle upon Tyne. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award', they are ranked in the top 100 digital marketers in the world.

As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote the world's largest international conferences such as Social Media Marketing World and have been featured on sites such as BBC, Inc., Huffington Post, Bdaily, Entrepreneur on Fire, and Forbes.

When it comes to hosting conferences, Andrew and Pete definitely know how to craft an unforgettable event. We’ll be chatting about what makes ATOMICON different from any other conference, where they get their inspiration from and their take on how conferences can elevate your business as well as your professional profile.

So, let's get stuck in…

BOOK YOUR TICKETS FOR ATOMICON 2025 NOW! https://atomic.site/?aap=536

Connect with Andrew and Pete:

Instagram: https://www.instagram.com/andrewandpete?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

...

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/