Join us for an inspiring discussion with Paul Lightfoot, who joined Patagonia Provisions in pursuit of a mission that perfectly aligned with his personal manifesto: saving our home planet through revolutionary food systems. In this episode, Lightfoot reveals how Patagonia's expansion into food emerged from their environmental commitment, built upon three essential pillars: superior taste, optimal nutrition, and minimal environmental impact.

Discover the undeniable alignment between Patagonia Provisions and Whole Foods Market, exemplified by their collaboration on an organic, non-alcoholic Golden Brew made with perennial plants, and the exclusive launch of their wild pink salmon – a product that showcases both the challenges and opportunities in sustainable seafood sourcing.

Lightfoot delves into the significance of Regenerative Organic Certified (ROC) labeling and its impact on consumer trust, while sharing Patagonia Provisions' groundbreaking work in regenerative bison farming. Learn about their latest ROC products, from bison meat sticks to crackers, and understand how individual food choices can contribute to planetary health.

This episode offers valuable insights into best practices in sustainable food sourcing and demonstrates how business can be a powerful force for environmental stewardship.

Did you enjoy listening to this episode? Don't forget to like and subscribe to hear more conversations spotlighting innovation, perseverance, and meaningful impact.

The following podcast episode contains opinions, commentary, and information that have not been independently fact-checked or verified. The views expressed by the host(s) and any guests do not necessarily reflect the views of the podcast, Whole Foods Market or affiliated entities. Listeners are encouraged to conduct their own research on topics discussed and should not rely solely on the information presented in this episode as a basis for making decisions. This podcast is intended for entertainment and informational purposes only and should not be considered as professional advice on any subject matter.

Age restrictions for nonalcoholic beverages may vary by state and retailer. Please drink responsibly.