In this episode of Beyond the Board, Whole Foods Market Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk sits down with Leigh Keith, Co-Founder and Chief of Brand at Perfect Snacks.

In their conversation, Sonya and Leigh discuss the company's remarkable journey, from its humble beginnings in a converted school bus to becoming a pioneer in the refrigerated bar category. Leigh shares details about her family's incredible story and the company's evolution, including:

• Her father's early career in the 1960s as Vice President for fitness legend Jack LaLanne and the bold decision to take his family of 13 children on the road in a school bus.

• How her father developed the original Perfect Bar recipe during their travels, and how his subsequent cancer diagnosis inspired the siblings to transform it into a thriving business.

• Starting the company at age 19 and navigating its growth over two decades, all while maintaining the brand's core values and accessibility.
• Their innovative approach to keeping Perfect Bar affordable despite industry-wide cost increases, ensuring the product remains close to its original price point even 20 years later.

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The following podcast episode contains opinions, commentary, and information that have not been independently fact-checked or verified. The views expressed by the host(s) and any guests do not necessarily reflect the views of the podcast, Whole Foods Market or affiliated entities. Listeners are encouraged to conduct their own research on topics discussed and should not rely solely on the information presented in this episode as a basis for making decisions. This podcast is intended for entertainment and informational purposes only and should not be considered as professional advice on any subject matter.