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Beyond the Bottle: VALOR Tequila, Water & Real Impact
Christiane Maertens of VALOR Tequila joins me to talk tequila with a purpose, the Gente Buena Foundation, the Good Agave Pledge, additive-free tequila, tasting panels in Jalisco, and our upcoming single-barrel Añejo collab—100% of profits go to Gente Buena. We also discuss Batch 2 ABV decisions, a new high-proof release, cistern projects bringing water access to families, and how brands can create real community impact.
Support the mission / learn more: https://www.pledge.to/gente-buena-foundation
Grab VALOR Tequila: https://drinkvalor.com/
Subscribe for more interviews & reviews: @Tastingtequilawithbrad
What you’ll learn
• Why “tequila with a purpose” matters (and how it works) • Batch 1 → Batch 2 ABV panels & the new high-proof drop • How cistern installs transform households in Tequila, Jalisco • The Good Agave Pledge: brands teaming up for impact • Details on our charity single-barrel Añejo
About this episode We highlight additive-free production, sustainability, and shared prosperity in agave communities—plus practical ways viewers can help (even $10 moves the needle for water access).
#ValorTequila #TequilaWithPurpose #GenteBuena #GoodAgavePledge #AdditiveFree #Agave #TequilaInterview #Jalisco #Sustainability #WaterAccess
View all episodes
By Bradley NiccumChristiane Maertens of VALOR Tequila joins me to talk tequila with a purpose, the Gente Buena Foundation, the Good Agave Pledge, additive-free tequila, tasting panels in Jalisco, and our upcoming single-barrel Añejo collab—100% of profits go to Gente Buena. We also discuss Batch 2 ABV decisions, a new high-proof release, cistern projects bringing water access to families, and how brands can create real community impact.
Support the mission / learn more: https://www.pledge.to/gente-buena-foundation
Grab VALOR Tequila: https://drinkvalor.com/
Subscribe for more interviews & reviews: @Tastingtequilawithbrad
What you’ll learn
• Why “tequila with a purpose” matters (and how it works) • Batch 1 → Batch 2 ABV panels & the new high-proof drop • How cistern installs transform households in Tequila, Jalisco • The Good Agave Pledge: brands teaming up for impact • Details on our charity single-barrel Añejo
About this episode We highlight additive-free production, sustainability, and shared prosperity in agave communities—plus practical ways viewers can help (even $10 moves the needle for water access).
#ValorTequila #TequilaWithPurpose #GenteBuena #GoodAgavePledge #AdditiveFree #Agave #TequilaInterview #Jalisco #Sustainability #WaterAccess