Lori Melancon, head of the newly rebranded Greater Baton Rouge Economic Partnership, joins the show to unpack the region’s ambitious pivot from the Baton Rouge Area Chamber. The name may have changed, but the mission remains: driving regional economic growth across nine parishes. Lori shares insights on breaking down silos, embracing carbon capture technology, and positioning Baton Rouge as a hub for next-gen manufacturing and tech. With a renewed focus on collaboration, infrastructure, and workforce development, the region is poised for transformation. Tune in to hear how Baton Rouge plans to become a powerhouse of innovation and opportunity.

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