This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics. 

We cover topics ranging from dual-frequency chips, sustainability in smart packaging, and the RFID RAIN Alliance's role. Uncover the intricacies of the semiconductor industry, and potential synergies between competing RF technologies. 

Pierre’s Top 3 Songs:

Mack the Knife by Louis Armstrong: https://www.youtube.com/watch?v=28ULUQgxJ5M 

Is This Love by Bob Marley: https://www.youtube.com/watch?v=co2FK0WbXX0 

In The End by Linkin Park: https://www.youtube.com/watch?v=-mZURD3LAW0

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