Posting every day might feel productive . . . but it’s not the same as having a strategy. Many social teams feel constant pressure to “keep the feed alive,” follow the content calendar, and keep up with the algorithm -- only to wonder why their work isn’t driving impact. We’re excited to be joined by Tara Salloum, founder of Counter Culture World, who will help unpack why so many brands confuse activity with strategy, and how to break out of that cycle. In this episode, Tara will cover: why consistency alone doesn’t equal strategy, the difference between creating content and building positioning, how brands accidentally train audiences to scroll past them and what a real social strategy actually looks like (beyond “what do we post this week?”

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

-----------

Follow HeyOrca

Facebook: / heyorca

LinkedIn: / heyorca

Instagram: / heyorca