Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed.

During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an AI-powered content system that generates hooks, scores ideas, repurposes content across channels, and converts engagement into leads automatically.

You've probably seen the output. You may not have known what was behind it. And yet most social media managers are still operating without a repeatable system underneath their content - which means more hours, more guesswork, and results that are harder to defend to clients or leadership.

In this episode, Noor Siddiqui of Apples & Oranges Analytics and Marketing breaks down the exact AI content system her agency has built and deployed for businesses of every kind - e-commerce brands, local operators, non-profits, service businesses, and yes, the ones with “nothing interesting to post about.” This isn't a tools roundup. It's a system walkthrough, backed by real data, built from real client work, and designed for the brands most marketers find hardest to create content for."

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement.

In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthen public sector social media while respecting institutional requirements. Drawing on experience in broadcasting, narrative nonfiction, and government communications—including a public sector podcast initiative—he demonstrates practical ways to make content more human, accessible, and effective.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Follow HeyOrca

Facebook: / heyorca

LinkedIn: / heyorca

Instagram: / heyorca

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Follow HeyOrca

Facebook: / heyorca

LinkedIn: / heyorca

Instagram: / heyorca

57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW clients and communities with email. In this episode, we will discover the 2 most impactful strategies to deploy first so you drive quick wins that'll make your clients see you as a superhero. In addition to that, you’ll get a simple, versatile framework for crafting emails that cut through the noise, delight readers, and propel subscribers to purchase your clients' products or services (even if your client is in a 'boring' industry). And also uncover more hard-won tips learned through 5+ years of execution and analysis on the nuances of how to drive sales and leads specifically from the email channel.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens when you’re second-guessing your own work? If you’ve ever: stared at a post for 20 minutes before hitting publish, felt like your ideas weren’t “good enough,” hesitated to speak up in stakeholder meetings, or felt unsure about building your own visibility while managing everyone else’s brand–you’re not alone.

In this episode, we’ll unpack what imposter syndrome looks like specifically for social media managers - and how to navigate it in practical, realistic ways. We’ll cover: why overthinking happens (and how to stop it), how to apply an 80/20 mindset to publish with more confidence, language you can use to confidently present your ideas, low-risk approaches to building personal visibility, and how sharing your wins, lessons, and experiments can strengthen both you and the brands you manage.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different lenses than the people managing it day to day.

In this episode, Amanda Harding shares the three most common ways leadership tends to view social media: as a bulletin board, an engagement tool, or a revenue channel — and how understanding these mindsets can completely change the way you pitch ideas, campaigns, and budgets. Amanda is a Media Strategist with Stingray and former agency marketer who has worked with businesses across multiple industries to connect strategy with real-world results.

You’ll walk away with the 3 common leadership mindsets around social media, why your ideas often get rejected (even when they’re awesome), a simple framework for pitching ideas so they resonate, and ways to position social media as a business tool, not a “nice to have.”

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Follow HeyOrca

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LinkedIn: / heyorca

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Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Follow HeyOrca

Facebook: / heyorca

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Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging content about heavier, sensitive topics? How can you speak to young, niche, and underrepresented audiences? How can you bring your clients along and prove the value of organic social? And what are the must-have HeyOrca tools for building communities?

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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