Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand aesthetic and voice that resonates with your audience.

Useful resources:

• Beth's LinkedIn: https://www.linkedin.com/in/elizabethlaurabrown/
• Creative Pod website: https://www.creativepod.uk.com/

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.

Useful resources:

• Rachel's LinkedIn: https://www.linkedin.com/in/rachel-amick/
• Rachel's website: https://www.racheljeanmedia.com/free-resources.html

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use content pillars to bring structure, clarity, and creativity to your TikTok strategy. Whether you're just getting started or trying to post more consistently, Mia will guide you through simple ways to plan your content, stay on-brand, and engage your audience, without feeling stuck for ideas. You’ll leave with a practical framework you can start using straight away.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue.

We will cover topics such as how to get started (even if you’ve never run an event before), building local buzz using social media, getting community support and asking for help, and what to expect when things go wrong – and how to roll with it. Whether you're planning a meetup, pop-up, or brand activation, this session will give you the inspiration and practical tips to turn your ideas into something real.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how social media managers are feeling today (mental health trends, salary insights, and career outlooks), community as a growth strategy and the future of AI - how social media managers are feeling about AI and how they use it most. Whether you've already grown an engaged community or are starting yours from scratch, this episode will give you real-world data and actionable takeaways to stay ahead in 2025 and beyond.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out?

In this session, Marketing Advisor & Brand Strategist Daniel Francavilla will break down how you can leverage the power of storytelling to amplify your cause, organization, or social purpose business. You’ll learn how to craft a strong, values-driven narrative that connects with your audience, moves stakeholders to action, and reinforces your mission. We’ll also explore how AI and automation tools can help you streamline your content creation process—so you can scale your storytelling without sacrificing authenticity. While you can’t outsource your thinking, you can use AI to brainstorm ideas, repurpose long-form content into engaging social media posts, and optimize your distribution strategy.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consistent with our social media community. We'll dive into fun, practical ways to generate fresh ideas, simplify your creative process, and build a system that works for you. By the end, you’ll feel recharged and ready to tackle your content calendar with confidence and ease.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your brand’s community in open and closed spaces, examples of closed and open communities that we’re loving, and why you should adopt an experimentation mindset. Check this episode out!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun facts and stats you may not know about Reddit.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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