Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During this episode, you’ll discover how to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form, specific ways to elevate “talking-head” videos — including scene changes, visual pattern interrupts, stronger verbal hooks, strategic props, framing techniques, and storytelling structures that hold attention, and a practical framework for getting buy-in from POCs and leadership — so your creative ideas actually get approved (and implemented)

If you’re a social media manager looking to push past safe, static, corporate content and create work that actually engages and converts — this episode is for you.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another?

In this episode, we’re going beyond the feed to explore how owned and unowned community spaces work, and how to nurture connections across both. You’ll learn the difference between owned and unowned communities, how to plan your community ecosystem, how to nurture peer-to-peer connection, and how to identify and support community champions

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the scenes with Kerrie Bernard, Senior Director of Digital Strategy at Talk Shop. In this episode, Kerrie's going to reveal why she and her team chose HeyOrca -- and why it's their fave social media management tool. She will touch on topics such as how to manage user-generated content and inspo posts in HeyOrca, the easy way to actually get client approval and how to handle edits, and essential reporting tools (including ones for crisis comms situations!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Community-Led Marketing isn’t about launching a big “community initiative.” It’s about making small, intentional changes to how you plan content and campaigns – so your audience starts participating, not just consuming. Join us and CEO Joe as he shows how marketers can activate it across social and the channels you already manage. In this conversation, you’ll learn how to turn everyday content into participation opportunities, move followers toward advocacy – step by step, connect social with other channels for a more holistic approach, and what to track beyond reach so your work shows real impact.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Social media managers are expected to do it all -- plan, create, schedule, engage, analyze, and repeat -- often across multiple clients and platforms. It’s no surprise burnout has become the norm in the industry. In this episode, Courtney Miller, Social Media Strategist and founder of Miller Digital, shares how to build sustainable content systems that support both your business and your well-being, without working around the clock or relying on hustle culture. Designed for solo freelancers, agency owners, and in house social media managers, this webinar will break down how to create repeatable, flexible content systems that scale with your workload and energy.

You’ll learn how to build content systems that work whether you’re a solo freelancer or running an agency; plan and execute content efficiently without sacrificing creativity or quality; create workflows that support consistency without constant posting; reduce decision fatigue and overwhelm with clear content structures; and apply sustainable systems across multiple clients, brands, or internal teams. Whether you’re managing one account or many, this session will help you move from reactive content creation to intentional systems, so social media supports your work instead of running your life.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community. During this episode, you’ll discover how to understand your community and create content they actually care about, practical tips for choosing platforms, creating a content mix, and measuring success, and ways to turn everyday content into meaningful business outcomes.

This episode is perfect for social media managers, marketers, and teams who want a clear, actionable framework to guide their content strategy in 2026.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Live event social media works best when it captures the energy in the room, highlights the community, and brings the experience to life online. Join Shaniece from SocialNext as she shares how she approaches live event social media across three stages: pre-event, during the event, and post-event. She’ll touch on how community, partners, and media can play a role, and how to balance being present at an event while still showing up online. This episode is perfect for social media managers who want a more thoughtful, less chaotic way to handle live event content.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

-----------

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Instagram: / heyorca