Can’t keep up with all the social media updates and platform changes? We’ve got your back! Join this episode to discover all the need-to-know trends, social news, and industry changes for April.

✅ The biggest social media updates from Instagram, X, Facebook, TikTok and more

✅ Trending audio from Reels and TikTok and examples of how you can use them

✅ Industry news you may have missed & what the top headlines mean for SMMs!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Is your client onboarding process smooth sailing? Onboarding a new client to your agency sets the foundation of your relationship with them going forward. And we want to make sure you’ve got everything you need to succeed! In this episode, we sit down with Anna Michalak, Founder of Vision Marketing, to give you all the tools, resources, and advice you need to make onboarding a delightful experience.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Having writer's block is one of the most common issues content creators and social media managers face. In this episode, our resident writer, Lysle, will share all her weird and wonderful copywriting hacks to help you:

✅ Sound on-brand (even if your client doesn't know their brand voice)

✅ Discover new writing strategies you never knew you needed

✅ Beat the ""blank page scaries"" with simple copywriting cheat sheets

This episode has a little something for everyone, whether you love copywriting or think it's the toughest part of being a social media manager, so join us!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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By 2033, 78% of ALL content across the web will be user-generated! In this episode, our host will explore how user-generated content (UGC) can help you future-proof your social strategy – and build a community that's in it for the long haul. Other topics covered include: what UGC is (and why it's so important for social media marketers), the difference between paid and organic UGC, and examples to get you started.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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LinkedIn: / heyorca

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Join us on our monthly recap of the biggest social media updates for you!

From Instagram, X, Facebook, to TikTok, we have it all. In addition, trending audio from Reels and TikTok and examples of how you can use them as well as industry news you may have missed & what the top headlines mean will be covered in this episode.

Don't miss out this episode!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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LinkedIn: / heyorca

Instagram: / heyorca

In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community members. One of the most important things you can do as an agency or freelancer is to understand your ideal client profile. But how do we do that?

We’ll be going over:

✅ Why having an ideal client profile is so important

✅ How you can start crafting your own client profile

✅ How to use analytics to make data-backed decisions

Don’t miss the opportunity to connect with others in the industry and learn along the way!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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LinkedIn: / heyorca

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In this episode, we delve into the world of content creation with a focus on social media management. Our guest, Maria Plata, and host Joe Teo share insights, tips, and hacks to help social media managers navigate the challenges of creating engaging content. In addition, the two talk about the importance of experimentation and risk-taking in content creation for social media, and why it's crucial for social media managers to innovate and provide actionable advice on how to do so effectively.

Don’t miss out on this special episode!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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Facebook: / heyorca

LinkedIn: / heyorca

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Social media managers, be honest: Have you embraced AI to create content? AI can feel a bit intimidating, but there are so many ways it can make your life as a social media manager easier.

This week, Alyssa and Qetsiyah will be joined by Zack Brame, Manager of Content Production at Ignite Social, who will be dishing out expert advice on how you can use AI to:

✅ Generate engaging and relevant content ideas

✅ Beat writer's block and fill your content calendar faster

✅ Manage your workflow and hit project deadlines with ease

"Resources mentioned in the webinar:

📖 AI prompts blog: https://www.heyorca.com/blog/free-ai-prompt-design-recipes 

📖 Ignite Social’s AI ebook: https://resources.ignitesocialmedia.com/e-book-social-media-ai-in-2024?utm_medium=social&utm_source=linkedin&utm_campaign=roundtable&utm_content=ebook_  

📖  Next webinar: Time saving Canva hacks

https://www.bigmarker.com/heyorca/Time-saving-Canva-hacks 

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

We got all the latest news in the social media world for you in this episode! From updates on Instagram, X, Facebook, and SnapChat, to top trending audio from Reels and TikTok, to industry news and tips and tricks. Join us!

Other helpful resources:

February social news blog: https://www.heyorca.com/blog/february-social-news 

2024 trending audio for Reels and TikTok [updated weekly]: https://www.heyorca.com/blog/trending-audio-for-reels-tiktok 

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

Memes and trends are fun, but what happens when you work in a corporate setting and can’t tap into those pop culture moments?

Join Elena Manukyan, Founder of Socially Legal, and Elizabeth Hendry, Head of Social Media at Attwells Solicitors, for a discussion about how you can keep your social posts engaging and on-trend – even if you’re working in a “boring” industry.

Other helpful resources:

8 content ideas blog: https://www.heyorca.com/blog/social-content-boring-industry  

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)