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Beyond the Dashboard - A Yirla Podcast episodes
- Beyond the Dashboard - Vincent Nguyen - Senior Marketing Manager, Bill
The conversation covers the evolution of advertising, challenges with manual reporting, strategies for staying ahead of AI, data-driven decision making, handling campaign failures, budget allocation, competitor analysis, and the need for comprehensive ad channel tools. Vincent Nguyen shares insights on creative fatigue, audience shift, and the desire to reduce manual reporting time to focus on optimization and creativity.
Takeaways
- AI in advertising
- Manual reporting process
- Creative fatigue
Chapters
- 00:00 Introduction to B2B Marketing
- 05:21 Audience Shift and Campaign Performance
- 11:18 Handling Campaign Failures
- 17:28 Expensive Lessons in Budget Allocation
- 22:39 Need for Comprehensive Ad Channel Tool
28 min
About Beyond the Dashboard - A Yirla Podcast
From the publisher's feed
Your dashboard shows the what. We dig into the why. Beyond the Dashboard is where B2B demand gen professionals get real about what's working, what's not, and how they structure their teams to…
actually own pipeline. Each episode features candid conversations with growth leaders who've seen campaigns soar and flop—and aren't afraid to share both. Expect concrete examples, creative strategies, and the kind of insights you can actually use on Monday.