Michael Wiebler is a new-media executive with over 15 years of tangible entertainment strategy, marketing and production experience. He currently leads content strategy in the Club Media Group at the NFL as the Director of Content and Media Strategy.

 

In episode 4, we sat down with Michael Wiebler, the director of content and media strategy for the NFL. With a rich professional background in film and marketing, Michael shed light on his unique journey to the NFL and his role in amplifying its digital content for both clubs and the league. He demystified the essence of digital strategy, emphasizing its role in business operations and audience engagement. He touched upon the pivotal challenge of attention and discoverability in the age of constant digital distractions, underscoring the importance of understanding audience motivations to maximize content reach. He provided valuable insights into crafting effective avatars, understanding target markets, and the irreplaceable role of storytelling in marketing. Delving deeper, he highlighted the nuances of personalization in communication, stressing the advantages small business owners possess over large corporations due to their direct engagement with clients. 

 

“I've found success by just trying to build relationships. And communicating with authenticity and transparency and intent.” - Michael Wiebler

 

This week on Entrepreneur Strategies:

• Mike’s career path to the NFL.
• The importance of understanding your audience.
• How to create an avatar.
• The importance of storytelling in digital marketing.
• Understanding your audience and tapping into their personality.
• The hierarchy of business owners.
• Do small business owners have an advantage over large corporations?

Our Favorite Quotes:

 

• "Often business owners can treat two levels below as if they're talking to their managers. And it's really important, I think, for them to be able to delegate and understand the communication really should be just with the executive assistant or the level below the management. And then let the management really have those, those longer term relationships with the employees underneath.” - Mike Metzger
• "I think the term storytelling can be a bit overused. And it helps to define what it means, it's kind of become like a buzzword a little bit. What they really mean is finding a way to connect with your audience, in an honest and authentic way." - Michael Wiebler

Connect with Mike Wiebler:

 

• Mike Wiebler on LinkedIn

 

Connect with Mike:

 

• Lifepoint Financial Design Website
• Email Mike: [email protected]
• Mike Metzger on LinkedIn

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Lifepoint Financial Design, LLC, is registered to conduct investment advisory business in the state of California. Opinions expressed are as of the current date and subject to change without notice. This commentary is for informational purposes only and has not been tailored to suit any individual.Investments involve risk and unless otherwise stated, are not guaranteed.