Episode Summary:

In this episode of Beyond the Hashtag, we’re talking to Jane Boulton from Springboard; a charity that provides support for pre-school children (aged 0-5) with special needs and their families. We discuss how posting on social media helped them to raise an amazing £60,000 and how they've had to adapt and change their marketing strategy since they opened 50 years ago!

Social media fail:

https://www.insider.com/aldi-poorest-day-challenge-influencer-backlash-style-me-sunday-2020-2

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Jane Boulton:

https://springboardchippenham.co.uk/

https://www.linkedin.com/company/springboard-north-wilts-opportunity-group/

https://www.linkedin.com/company/springboard-north-wilts-opportunity-group/

Episode Summary:

We’re back with a brand-new episode, and this week Natalie from Naturally Social is speaking with Lucy McMahon from We Hear You.

Listen in as Lucy discusses her role as Communications Officer for this wonderful charity that provides counselling for those with cancer. Learn what strategies and tools they use to craft content and tell the story behind the work they do. Keep listening to the end for this week’s epic social media fail!

Social media fail:

https://www.theguardian.com/world/2017/oct/08/dove-apologises-for-ad-showing-black-woman-turning-into-white-one

Other bits mentioned:

https://www.canva.com/canva-for-nonprofits/

https://later.com/

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Lucy:

https://www.linkedin.com/in/lucy-mcmahon-318694b8/

https://www.wehearyou.org.uk/

https://www.facebook.com/WHYWeHearYou/

Episode Summary:

We’re back with a brand new episode, and this week Natalie from Naturally Social is speaking with Ryan Hartley from Always Better Than Yesterday.

Ryan is a leadership coach, hosts the Always Better Than Yesterday podcast, and has had the pleasure of interviewing some high-profile guests. Natalie gets a chance to chat with Ryan about what makes a heart-centered leader and how he stays authentic online.

Social media fail:

https://twitter.com/takticaldigital/status/998598613621239810?lang=en-GB

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Ryan:

https://www.linkedin.com/in/ryanhartleyabty/

https://abty.co.uk/

https://www.instagram.com/alwaysbetterthanyesterdayuk/

Episode Summary:

We’re back with a brand new episode, and this week our host Natalie from Naturally Social is speaking with the Klaire from the Kindness Connection.

Listen in as they chat about how Klaire built her business using only Facebook and community involvement, learn how she keeps her business sustainable and the difficulties of switching off as a business owner!

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Klaire:

https://www.facebook.com/kindnessconnectioncorsham

Episode Summary:

In this episode of Beyond the Hashtag we’re talking to Kayla Wilson, head of marketing at Furniture Box. Natalie and Kayla discuss what red flags to look for when working with influencers on social media. They also talk about how to build relationships with customers and being flexible when it comes to planning and prepping content. Lastly, this week's social media fail perfectly depicts influencer marketing gone wrong, tune in to listen to Scott Disick's embarrassing slip-up.

Social media fail:

https://www.standard.co.uk/showbiz/celebrity-news/scott-disick-mocked-on-instagram-for-epic-sponsored-post-fail-a3253391.html

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Kayla:

https://www.linkedin.com/in/kayla-wilson-marketing/

https://www.furniturebox.co.uk/

https://www.instagram.com/furniturebox_uk/

Episode Summary:

In this episode of Beyond the Hashtag we’re talking to Katherine George, Founder of Oh So Social. Natalie and her sit down to discuss what it takes to grow a multi-award-winning social media agency. They talk about the dos and don'ts when it comes to picking your clients, how to create engaging content, and  deciding between organic or paid strategy. Lastly, a competition gone wrong is this week's social media fail which left a lot of customers unhappy.

Social media fail:

https://www.linkedin.com/pulse/sunny-co-clothing-pitfalls-viral-social-media-michael-harnisch/

Other bits mentioned:

Man Engine: https://www.itv.com/news/westcountry/2016-07-25/meet-the-man-engine-colossal-mining-puppet-marches-across-the-west

Snag tights: https://www.instagram.com/snagtights/

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Katherine:

https://ohsosocialmarketing.co.uk/

https://www.linkedin.com/in/ohsokatherine/

https://www.instagram.com/ohsosocialmarketing/

Episode Summary:

In this episode of Beyond the Hashtag we’re talking to Ben Carson, Founder, and host of the Caffeinated Hustle podcast. We discuss paid ads, growing a podcast, and what are NFTs all about?!

Social media fail:

https://www.theguardian.com/music/2018/mar/15/rihanna-snapchat-ad-domestic-violence-chris-brown

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Ben Carson:

Check our Ben's podcast by searching Caffeinated Hustle on Spotify

https://www.caffeinatedlabs.io/

https://www.linkedin.com/in/ben-carson-9893b7237/

https://www.caffeinatedlabs.io/

Episode summary:

In today's podcast episode we're talking to Anthony Green, founder of Motion Manor - an ethical animation studio. We discuss what lead him to create a business focused on sustainability, the effectiveness of video content, and how his social media strategy has done a complete 180! We also hear his thoughts on this week's shocking social media fail!

Social media fail: https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana

Toonly: https://www.toonly.com/

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Anthony Green:

https://motion-manor.com/

https://www.facebook.com/MotionManor/

https://www.linkedin.com/in/anthonydalegreen/

Episode Summary:

In this episode of Beyond the Hashtag, we’re talking to Jodie Hoskin from Bath Mind. We discuss how their fundraising team elevated their social media impact by introducing trends and getting more corporate buy-in. We also touch on how social media has helped educate and create a safe space for people to learn and seek advice about mental health issues.

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Jodie Hoskin:

https://www.bathmind.org.uk/

https://www.linkedin.com/in/jodie-hoskin/

https://www.instagram.com/bath.mind/

Episode Summary:

In this episode of Beyond the Hashtag, we’re talking to Danny Matthews from Danny & Co. Also known as a 'Creative Genius'. We discuss how he has managed to create a carbon-neutral business, how he helped a client get a £1 million valuation with no customers, and the secrets to Carrie Rose's (CEO of Rise at seven) social media success!

People mentioned:

Sustainability consultant, Sarah Whale: https://www.profit-impact.co.uk/

CEO & Co-Founder of Rise at Seven, Carrie Rose: https://www.linkedin.com/in/carrieroseballoch/

Entrepreneur and internet personality, Gary Vaynerchuk: https://www.linkedin.com/in/garyvaynerch

Connect with Naturally Social:

www.NaturallySocial.co.uk

@NlySocial across all social media platforms

Connect with our guest, Mark Walters:

https://dannyand.co/

https://www.linkedin.com/in/theactualdanny/

https://www.instagram.com/dannyand.co/