In this episode, we dive into an inspiring conversation with Jordan Harbertson, co-founder of Mountain Ops. We explore the journey of building a vibrant company culture, the challenges of scaling businesses, and the significance of meaningful branding. Jordan shares his entrepreneurial story, starting from his childhood trading cards to launching a successful marketing firm and eventually founding Mountain Ops. We also discuss the innovative strategies behind his new venture, Black Flag, and the exciting projects they're working on, including energy supplements and outdoor lifestyle products. Tune in to hear about the highs and lows of entrepreneurship, the importance of authenticity, and the latest trends in the outdoor industry. 

Chapters

00:00 Introduction and Podcast Overview

00:59 Catching Up with Jordan Harbertson

03:05 Jordan's Entrepreneurial Journey Begins

06:01 Building a Marketing Firm

16:22 The Birth of MTN OPS

25:14 MTN OPS' Rapid Growth and Success

31:25 Exiting Mountain Ops and New Ventures

49:32 Introducing VXC: Venture Experience Capital

50:07 Reviving a Legacy: The Fishing Company Story

51:04 The Killara Fishing Group Strategy

53:32 The Evolution of Retail and DTC

56:08 The Birth of BLK FLG

58:33 The Iconic BLK FLG Brand

01:03:16 Launching the Revenge Product

01:09:31 Scaling BLK FLG: Future Plans

01:16:15 The Outdoor Industry's Political Landscape

01:37:43 Concluding Thoughts and Future Outlook