In this episode of "Inside the Outdoors Podcast" featuring Split Reed, we get a comprehensive insight into the journey and experiences of Duncan McLeod and Taylor Dunnigan, co-owners of Split Reed, along with our special guest Johnny Mack. Here are the key points from the episode:
Backgrounds and Beginnings:
- Duncan McLeod moved from the Southeast to Colorado, chasing his dream of living outdoors. His move to Colorado and meeting with Nick Costas and Taylor Dunnigan led to the foundation of Split Reed.
Formation and Evolution of Split Reed:
- Initially aimed at creating a social media presence, Split Reed evolved into a larger media company focusing on storytelling in the hunting industry.
Content Creation and Brand Building:
- The focus on quality content, authenticity in storytelling, and consistent delivery played a key role in brand development.
Navigating Business Growth and Challenges:
- The team emphasized the importance of balancing passion for hunting with business responsibilities.
Future Aspirations and Expansion:
- Looking beyond waterfowl hunting, Split Reed is expanding its reach to other aspects of outdoor media and content creation.
Advice for New Brands in the Outdoor Space:
- Stressed the importance of brand identity, mission clarity, customer service, and innovation in product development.
The episode provides valuable insights into the journey of building a brand in the outdoor space, the power of storytelling and content creation, and the importance of staying true to one's passions and values in business.
